"Net-a-Go" to use the "Internet Plus"

The original title: "Net Red Food" to use the "Internet plus"
in the recently held China-EU crowd-created platform "Create the Future" entrepreneurial salon, the current fire all over the beach Gui Manchu restaurant founder, chairman Luo Yan and Morty Work Room President Wang Zhigang mentioned the concept of "Net Red Food". These two "net red food" enterprises when the family are thinking, "net red food" this flag in the end can play for how long?
"net red food", of course, is only a joke, but it reflects some of the new economic phenomenon in the consumer praise. In the internet age, a kind of food, a restaurant, with the help of the promotion of the network, can be rapidly spread, the formation of consumption climax. But for food, dishes, such consumption, because the choice of space is too large, consumers can easily lose interest after tasting fresh, resulting in "aesthetic fatigue", so that the net red effect of food is difficult to sustain.
For some of the brand-created "net red food", adhere to the traditional way of operation, especially strictly ensure the quality of food, not because of red up and sloppy things are indispensable, but more attention needs to be paid to make full use of the "Internet Plus." "Net red food" from the network promotion, in the former network era, some traditional cuisine, although has a long reputation, but because of the geographical limitations of food consumption, they can only be popular in one region, and it is difficult to expand the market. In the age of the Internet, this has changed, food is popular because of the Internet, they can also use the Internet as a tool to occupy a wider market, and maintain lasting vitality.
in this regard, the current management of some food delivery enterprises is undoubtedly worthy of these "net red food" reference. These food delivery companies use the power of the network, through a wide range of large cities, quickly occupied the market heights. Food and beverage enterprises such as Gui Manchu, Morty Studios, currently open stores in Shanghai, although attracted enough consumers, can support these operating outlets, but the store's operating costs are high, in management also has higher requirements, and is only limited to one city and one place, the future consumer once the "aesthetic fatigue", the climax of decline, these widely opened stores will drag down enterprises. Therefore, for the "net red food", can run a good store at the same time, carefully build back-office work, increase the construction of online ordering and delivery team, so that consumers can enjoy the "net red food" without going home. Once a city has made a breakthrough, it can spread to the perimeter.
food and beverage is an ancient industry, for thousands of years, foodies in order to grow fast, developed a lot of unique cuisine, and some even become the city's "signature dishes." Today, the advent of the Internet is changing the world, but also in all walks of life to play a catalytic innovation function. As far as the catering industry is all about, through the promotion of the network, we can break through the geographical boundaries, occupy a broader market, and give more lasting vitality to the "net red food". Through the creation of the network, the new era of "net red food" will certainly be able to obtain a broader market than traditional products. (Zhou Junsheng)