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    Home > Food News > Food Articles > Net red crayfish net profit of up to 80%

    Net red crayfish net profit of up to 80%

    • Last Update: 2020-09-25
    • Source: Internet
    • Author: User
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    Original title: Net red crayfish net profit of up to 80%
    The occasional vibration of a butterfly wing in the Amazon rainforest, two weeks later can cause a tornado in Texas, the United States, and the crayfish crayfish crayfish crayfish crayfish crayfish crayfish crayfish crayfish crayfish in Beijing, not only doubled the income, but also changed the worldview of aquaculture farmers, some farmers even abandoned crabs to raise crayfish. The two notable features of low thresholds and high profits have led to a flood of capital into the crayfish industry, ignoring the brutal fact that the industry shuffles every year.
    Week Black Duck Into Crayfish
    The crayfish market, which has experienced fierce culling, is already a Red Sea, but the annual reshuffle still doesn't prevent a flood of capital into the crayfish industry. The latest to make waves in the crayfish industry is Zhou Black Duck, one of the halogen-flavored BATs. In early May, Zhou Black Duck launched its own crayfish brand, "Gather Shrimp", and announced its entry into the crayfish market, a news that gave Zhou Black Duck's share price a rise of at least 15% in a week on the back of a bullish outlook for the crayfish leisure market.
    although Zhou Black Duck said that the crayfish industry has been brewing for two years, but consumers of Zhou Black Duck crayfish products are not optimistic. Gather a shrimp market for a month, JD.com, Tmall users spit slot mainly concentrated in the price is too expensive, meat too wood, "meat slightly hard." Take JD.com as an example, 180g x 2 specifications of the price is 69.9 yuan, equivalent to the price is 97 yuan / catty, this unit price is far more than takeaway crayfish, compared to the restaurant food price, but in taste is not up to the crayfish shop is selling the taste of burning. Crayfish products are far less well received than Zhou Black Duck's other products, for the duck neck industry's most profitable enterprises, crayfish's 100 billion market prospects are wonderful, the challenge is no small.
    crayfish profit margin compared to the hot pot
    Zhou Black Duck executives have said that the biggest difficulty in making crayfish is the quality to be stable. And the reason why Zhou Black Duck does not hesitate to create a crayfish exclusive supply chain to enter the crayfish industry is the crayfish industry's ultra-high profits.
    the restaurant industry, for example, crayfish net profit as high as 40%. A catering industry insider pointed out that the purchase price of crayfish is usually 30 yuan to 32 yuan, are eight or nine yuan a prawn, after processing the price of about 60 yuan / catty. In this way, the hotel's gross margin is nearly 100%. Excluding labor, rent, utilities and other expenses, net profit is also as high as about 40%. Takeaway crayfish are more profitable. No store rental costs, from procurement to production methods are relatively simple, easy to copy and mass production, can greatly reduce costs.
    zhu Danpong, a commentator on China's food industry, points out that crayfish, which has leapt to the top of the restaurant industry, already has a complete industrial chain, with a net profit margin of up to 80%, making it a high-margin product that the restaurant industry can match hot pot.
    In addition to high profits, more important is the high unit price, crayfish consumption level is high, a 2 catties of chilled crayfish sold 122 yuan, diners often eat two or three servings at a time, and then with drinks, the price is higher. According to a survey released last year by the U.S. Group Review Data Research Institute, in the country's 3 trillion yuan food and beverage market, the size of the crayfish market exceeds 100 billion yuan, Shanghai, Beijing and other first-tier cities crayfish franchise stores per capita consumption reached 90 yuan.
    Washing speed is much faster than other industries
    "Crayfish does not have much technical content, investment is also low, hundreds of thousands can open a small restaurant", a catering industry insider pointed out that crayfish production is relatively simple, which also attracted people to join the crayfish franchise. The crayfish industry has a rule, earning four months, four months flat, losing four months. The crayfish industry's boom has been unexpected for many new players, with figures showing that crayfish shops have closed at more than 15 per cent a month since 2013.
    Labor costs, store rent, live shrimp costs rise, making crayfish franchise stores a red sea, and the high average price, low distribution costs, bring crayfish takeaway market blowout, shrimp came and other major takeaway brands have snapped up the beach crayfish market, but these crayfish O2O brand lively more concentrated on the surface, data show that the current crayfish 80% of consumption still comes from in-store consumption. Even in the capital-favored crayfish O2O field, there are still a lot of quitrs. Beijing Morning Post reporter learned that in 2016 had a crayfish lead to a fresh e-commerce company quietly launched the crayfish business this year.
    low threshold for crayfish O2O has raised concerns about food safety risks. Insiders pointed out that to do a crayfish O2O brand only need to build a WeChat public number so simple, the fastest 10 minutes to achieve "opening a shop." It is understood that merchants through the secondary development of WeChat public number or the use of third-party platform development system, you can easily establish a WeChat public number ordering system, users pay attention to the merchant WeChat public number, you can browse the menu online, order, payment.
    threshold, ultra-high profits make the crayfish industry hot behind the chaos. At present, the crayfish industry still has complex supply chain, and cleaning and processing links cost a large number of problems. Zhu Danpong said that the quality of crayfish products in the market is still uneven, the current crayfish supply chain is still more dispersed, the lack of uniform production norms and standards, resulting in uneven product quality in the industry. "There are incidents of crayfish food hygiene and safety, and the crayfish industry chain needs to be regulated."
    of this hundreds of billions of items, a large number of crayfish shops exit the market every year, but also a variety of capital and industry into it. Simple operation, easy to replicate so that passers-by flock to the crayfish industry, but the industry process is inefficient, food safety problems frequently make the industry shuffle much faster than other industries.
    Stories

    Nanjing to eat
    68
    flavors of crayfish
    the 12th taste of crayfish on the table. The table has eaten belly crooked people, still want to peel off the hard shell, take out the white and complete lobster meat, with a plate of sauce-colored soup, greedily sucking put in the entrance, and finally the plastic gloves on the soup also suck again. Since the end of April, the night in Nanjing has been dominated by the fresh aromas of crayfish.
    Xu Li is a happy-going Nanjing girl, she feels that she particularly enjoy the process of peeling shrimp, and every time she eats crayfish can make the mood particularly comfortable. This year, she also specially invited friends from abroad to Nanjing to taste crayfish. Because of the large number, she started to book a restaurant a month in advance, and almost didn't. "We wouldn't have been able to get together if it hadn't been for the temporary arrival of the person who had originally booked it."
    's crayfish restaurant on Phoenix West Street, "Zhu Xiaole's Lobster Life Hall", is said to have 68 kinds of lobster flavors, 12 of which are the most classic Nanjing flavors.
    for the spicy Nanjing people, the taste of crayfish, even if it is spicy, will not be too flamboyant. Like this introverted and subtle city, crayfish tastes, though numerous, are still sweet compared to other regions.
    Nanjing people like to cook shrimp in clear water, taste the original fresh sweet shrimp meat, or yellow wine flavor, cooked and then iced to eat, in this summer known as the "fire stove" of the city, such a fresh and sweet crayfish, is undoubtedly the best gift of nature.
    the crayfish in Nanjing is no less famous than the crayfish not far from it, but the love of crayfish in Nanjing is no less than any other part of the country.
    if you see a star hotel or a street stall with a crayfish sign, it's time to eat crayfish, " he says. Xu Li said that Nanjing people prefer to eat crayfish at night, even if the queue of two hours, but also to eat this mouthful. Three or five friends get together and eat hundreds of crayfish.
    , the hottest place for crayfish in Nanjing is the old town's street stalls. In the large row near the tea south of Nanjing Jianyi District, there is no restaurant so delicate set, as long as a pot after pot of messy put lobster is brought to the table, but this does not prevent diners from the taste buds stimulation, by the way with beer, let malt fermented alcohol and shrimp on the tip of the tongue collision reaction, to produce a more elegant delicious.
    " season, there is no crayfish can not solve things. If so, have another meal. Xu Li said that when she invited friends from abroad to eat shrimp, she happened to have a gorgeous girl selling songs with a guitar. She then ordered a song, "Always Friends", and eat crayfish, not only to meet the pursuit of food at the same time, but also between shrimp peeling and talking and laughing, let people's feelings continue to heat up. (Jiang Yu)
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