"Net red" food can not cross the food an angun line.

"Light bulb sugar" shape alternative, put inlet for a long time does not melt has caused swallowing difficulties, blocking the air, damage to the joint risk; Recently, "net red" food frequently lit up the safety "red light", the safety of such products into the focus of public attention.
industry experts said that "net red" food is the product of the rapid development of the Internet, enterprises should strictly control product quality, such products should also seek innovation in the way of supervision. Ensuring the quality and safety of such products requires many efforts from production enterprises, regulatory authorities, etc.
sales go
"net red" food by consumers
"light bulb sugar" "dirty bag" "pink cola" ... With the high development of the Internet, the food industry derived a kind of network to promote sales of the "popular role" - "net red" food. This kind of food because of the concept of novelty, unique form and many other reasons by many consumers of all ages.
"self-heating pot", which has recently spread relatively widely, is one of them. Reporters through the search Taobao shopping platform found that, named "undersea fishing", "Wei Wei Wu" a number of since the hot pot products monthly sales range from 30,000 to 70,000 single, some of the cumulative number of evaluation even reached more than 100,000, the evaluation content is also more "taste cheap, lazy gospel."
lollipop, which is made in the shape of a light bulb in a 1-to-1 ratio, has also been rapidly red in recent years. Many Taobao on the sale of such products will be marked on the name of the goods "net red microblog the same" and other words, its sales are not low. "Really as big as a light bulb, want to try to put it in your mouth" "eat it in, can't get it out" becomes the "light bulb sugar" evaluation page "vote" higher content.
And before that, "Kawa tide drink", three squirrel nuts, blue cola, transparent milk tea, Russian "sea elephant ice cream" and "death food" have used the network platform to spread "east wind", become the popular "net red" food. It is not uncommon for "net red" shop front to line up a hundred meters long queue. According to media reports, in Beijing, "happy tea" and "a little bit" and other milk tea shop door, there was even a queue for two or three hours.
" in the food variety is increasingly full and rich at the moment, 'hunt' 'seeking new' has become a collective demand of consumers, all kinds of online red food in highlighting the 'novel' characteristics at the same time can also maintain good price, is one of the reasons for its popularity. Sun Chinese, a researcher at the Center for Collaborative Innovation in Food Safety Governance at The People's University of China, said of Net-a-Go Foods.
, vice president of the China Culinary Association, also believes that "net red" food is the result of "novel" demand to drive market development. He said that in the fast-growing Internet era, people's living standards continue to improve, more and more young people out of hunting "odd" psychology to turn to the "fashion sense" of "net red" food.
point of sale innovation
hunting "qi" can not cross the food and security red line
" at present there is no special laws and regulations for 'net red' food, resulting in the industry entry threshold is low. Some entrepreneurs have a 'one shot and red' 'make a profit on withdrawal' speculative psychology, and therefore did not pay more attention to food safety protection, resulting in the category prone to some problems. "For example, "light bulb sugar" can cause the risk of suffocation, " says Mr Fung.
A netizen posted on Weibo its swallowing of "light bulb sugar" the whole process, the netizen said that the candy can be reluctantly stuffed into the mouth, but because of the shape and other design reasons can not be pulled out can not bite, can only be contained in the mouth, in 45 minutes, the netizen can only rely on non-stop saliva to speed up the melting of the candy surface, and then pull the sugar out. "The moment you stuff it in, any attempt to pull it out is futile, and for the first time from birth to now you experience what despair is." The netizen said. In this regard, medical experts say that eating such candy has a certain risk: it will prevent the movement of the jaw joint, resulting in easy access, and because it is difficult to swallow freely, dissolved sugar juice and human saliva can easily cause coughing and even suffocation.
addition, since the hot pot, "CHIKO cookies" have been exposed to the existence of security risks.
" reputation is far away, eating bad stomach. Quality does not go away, although red is also eliminated. "It is an oil poem about "net red" food circulating on the Internet, which also reflects to some extent the public's concern about the quality and safety of "net red" food.
Zhong Kai, deputy director of the Food and Nutrition Information Exchange Center of The University of Hong Kong, said at the 2017 Food Safety Hotspot Scientific Interpretation Media Communication Conference that ensuring food safety is the biggest challenge facing "net red" food and the "red line" that cannot be exceeded. "Red" is both a bonus and a sign of caution. Zhong Kai believes that "net red" food with capital to promote the scale of expansion faster than expected, but the attendant problems will be magnified. After "red", capacity bottlenecks may lead to lax food safety management standards, resulting in the entire supply chain out of control.
Resember responsibility
so that "net red" food "red" to be safer
for some "net red" food caused by food safety problems, industry experts have been exploring how to make "net red" food under the safe red line healthy development, red long, red far.
Shanghai", "net red" restaurant "a cage of small lucky" had been quickly red, but because of salmonella contamination caused 71 people after meal diarrhea, eventually led to the closure of stores. Zhong Kai believes that this is a microcosm of the quality and safety issues affecting the survival of "net red" food, such "taste fresh food" in the future can continue to develop it remains to be seen. "In fact, food safety is a systematic engineering, to go through a continuous process of checking for deficiencies and gradually improve. Through the use of HACCP, GMP and other management tools, the establishment of a reasonable food safety management system is the only way for the long-term development of 'net red' food. Zhong Kai said.
Sun Yu also believes that for product development and food economy, pragmatic innovation, grasp the opportunity is undeniable. But from a food point of view, to ensure food safety, in line with the relevant regulations, these innovative products are insurmountable "red line." Sun said that this kind of "net red" food in the network platform popular at the same time, the examination of the qualification of such products access is also one of the responsibilities that the network platform should assume. On the other hand, when businesses use advertising and other means to promote the sale of these foods, but also to follow the advertising law on the "extreme language" and other wording requirements of the bottom line.
" to the 'net red' food regulatory means to innovate, the implementation of the main responsibility of the Internet platform, strengthen social governance. Some big cases should be dealt with quickly, violations of laws and regulations should be 'zero tolerance', the playing of edge ball behavior should be warned. Zhong Kai said.
has not yet formed a perfect regulatory system for online food, some places have begun to realize the importance of timely regulation. Taking "light bulb sugar" as an example, in view of the potential risks that such foods may pose to groups of children and adolescents, Ningbo Municipal Education Bureau of Zhejiang Province issued a notice on the implementation of special rectification work on the safety risks of light bulb lollipops, requiring local schools to "timely check and resolutely curb".
At the same time, in view of the possible quality and safety risks of "self-heating pot", Chengdu Food and Drug Administration has followed up the relevant regulatory work, with the help of "Chengdu self-heating convenient hot pot production license review program (trial)" to strengthen the licensing supervision of this product.
" businesses will lack security considerations under the profit-for-profit orientation, and regulation needs to be strengthened in this regard. But she also suggests ensuring regulatory moderation and providing more possibilities for innovation, Sun said. Try to avoid the "package" of supervision, to specific case-specific analysis.
: Cebu Zhihong.