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China Paint Network
News: With the rapid development of the Internet, more and more people are keen on online shopping, and the rise of online shopping so that many businesses have begun to embark on the road of network marketing. But now, because of the complex network environment, goods are also mixed, consumers still have doubts about what to buy online, for this,
coating enterprises
in order to smoothly carry out online sales, must be as close as possible to their target consumer groups.
online shopping
paint
products, because you can not see the physical, it is really more worrying, of course, consumers can directly ask the seller whether it is genuine or high imitation. Generally honest sellers will tell the truth. It's more trouble if the seller is dishonest. On the whole, it would be more reassuring to look at the real product and buy it again.
many consumers have reflected that usually bought on the Internet are small products, not satisfied with the return, even if the need to pay out-of-charge freight can also be sent back by courier. But for paint products, even if the seller promised to return and exchange, do not know how to ship back, and even if it can be shipped, freight is not cheap, once the seller asked consumers to bear freight, generally will choose to give up, will affect the consumer's impression of the enterprise and the desire to buy again.
on Taobao to buy paint products is really very convenient, but the quality of the product itself is not much protection. And when buying if there is no good discussion with the seller, such as logistics costs, return and exchange costs will lead to a lot of disputes, so that the consumer psychology seriously hurt. Although online shopping is sometimes not necessarily a problem of the paint itself, but the transport risk in the end who will bear? If there is no after-sales protection, broken repair trouble, coupled with their own installation, is not an easy job.
in the industry leading enterprises set the division of business and service model, you will never be out of the day! Customers are really focused on system solutions, not industry-fixed products, to disrupt industry boundaries in order to grow out of the norm.
The more segmented the customer, the smaller the market, in fact, there is no absolute quality customer, because to get the industry's common concern of the customer you have to pay 100 percent investment, and get not attention or complaints of the customer enterprise as long as the cost of 50 percent.
Long-term competition so that paint enterprises into the demand awareness of the misunderstanding, in the same demand on the competition will only kill the enemy a thousand self-loss 800, into a high value and high cost, reduce investment to reduce the vicious circle of competitiveness, paint enterprises can only redefine demand to break through the vicious competition.
there is no room for breakthrough profit growth through tactical marketing and internal cost control, and coatings companies must establish strategic decision-making headquarters, analyze "customer value, cost structure, competitive model" and make decisions on the same platform.
, from the long-term development of the paint industry, enterprises can only continue to innovate, amazing victory, in order to break through the dilemma of network marketing, back on the line.