New consumption leads to an upgrade of the nut industry

With the increase of per capita income and the continuous upgrading of consumption, the market size of leisure food has steadily increased, of which nut food market ranks second in the size of leisure food.
In recent years, with mature technology, standardized production capacity and advanced management concepts, local large-scale enterprises quickly occupied China's leisure food market segments, especially in the field of nut frying, but nut frying sales are less than 10%, the overall concentration of the industry is low.
the industry as a whole to maintain an upward trend in business.
With the industry leisure food company's product category proportion there are certain differences, channels mainly through direct marketing, joining or distribution, online e-commerce platform to achieve sales, sales channels different lead to the company's gross margin and cost rate level also exists differences.
source pixabay consumption upgrade pull demand Due to the rapid rise in household income levels, food category structure upgrading is obvious, consumer demand for food quality, health has been increasing, become an important driving force to drive nut consumption demand.
different nuts "have their own strengths", the consumption scenario is becoming more diversified.
Nut products, although the annual per capita consumption is relatively small, but a wide variety of nuts, and studies have confirmed that different nuts contain different types and content of nutrients, not only to meet the nutritional needs of different consumers, with food is also conducive to mixed sales.
in addition, nut consumption scene also gradually increased and refined, in addition to holidays, entertainment and leisure time, afternoon tea, travel, office, meal substitute and other scenarios also pulled the demand for nut consumption increased.
high penetration rate of online shopping for leisure food online sales to lay the foundation for user traffic, the rapid growth of e-commerce has become an important driving force for the growth of the nut market.
at the same time, the express logistics system is becoming more and more perfect, but also for the leisure food online sales network to provide a guarantee.
in order to meet the diversified needs of consumers, leisure snack manufacturers through research and development innovation, technology upgrading and information management and other means, from the supply side to achieve multiple increases in capacity, efficiency and quality.
product sales can not be separated from the support of advertising marketing investment, with the rapid development of new media communication channels, so that advertising marketing means continue to enrich, but also make the marketing campaign to reach a wider rate.
All-channel expansion exploration increment with the trend of consumption upgrading, per capita disposable income and the continuous upgrading of the diet structure, nut frying consumption scale and overall added value there is a greater room for development, the future market concentration of head brands will be further enhanced.
at the same time, the development of the nut market tends to be refined, targeted development of new products for different scenarios and sub-groups of people, increasing health awareness also led to the compounding of nut products, high-end development.
food safety control is becoming more and more stringent, brand companies increase product control input, gradually enhance supply chain control capacity, to achieve a rapid response to market demand.
online traffic dividend peaked and the nut industry shifted to offline layout.
with the gradual deepening of nut enterprises on the 3D layout, online and offline will accelerate integration, brand vendors in the channel opening and terminal coordination in the practice of continuous improvement and maturity.
for brands, having offline physical channels will mean more room for expansion.
Nut e-commerce enterprises in expanding the proportion of online channels at the same time, but also gradually began to lay out offline business, through offline brick-and-mortar stores to further close to consumers, in rebranding at the same time all-round understanding of consumer needs, to assist online sales.
diversification and personalization of store positioning, functionality, and experience brought about by the expansion iteration of the offline store system.
In the future, in the brand opening program, store sales functions and profitability indicators will tend to weaken, targeting specific business circles and segments of the topic flash stores, smart retail stores with new retail technology transformation and unmanned retail stores, the main community social scene interactive experience stores and composite concept stores may become mainstream.
because the nut industry is an essential consumer product with optional properties, the industry chain has been relatively less directly affected by the outbreak.
epidemic has a great impact on the consumption behavior and consumption habits of chinese residents, and causes people to think about and pursue healthy life.
has experienced the baptism of the epidemic, consumers are expected to pay more attention to the improvement of food safety strategy, with standardized prepackaged product configuration, as well as the ability to trace more enterprises will be more trusted by consumers.
under the advantage of scale, the products of head brand enterprises have better pricing power.