New development direction of pharmaceutical machinery

After GMP certification, although the number of domestic pharmaceutical enterprises has decreased, the quality, production capacity and level, product quality have been greatly improved, and the requirements for pharmaceutical machinery have also increased The previous development mode has gradually shown its shortcomings, and the pharmaceutical machinery industry needs to seek new development mode With the demand of downstream pharmaceutical enterprises shifting to the direction of pharmaceutical machinery, the market demand for low-end pharmaceutical machinery and equipment began to stabilize, and foreign pharmaceutical machinery and equipment manufacturing giants began to penetrate the Chinese pharmaceutical machinery market, the phenomenon of overcapacity in the local pharmaceutical machinery and equipment manufacturing industry emerged How to win the first place in the fierce market competition is a problem worth pondering for all pharmaceutical machinery enterprises For consumers, should they choose a brand with good reputation, excellent quality and good service, or a product that only aims at profit and does not pay attention to product quality and market maintenance? The answer is self-evident It can be seen that pharmaceutical machinery enterprises must attach importance to product brand building In order to get a place in the market competition and long-term customer support, pharmaceutical machinery enterprises must strengthen the brand building Therefore, it is necessary for pharmaceutical machinery enterprises to actively carry out advertising and marketing planning in line with the actual situation of enterprises around brand building Through product brand promotion meeting, marketing symposium, large-scale advertising billboards and brochures and other forms, we can enhance the familiarity of brands in pharmaceutical enterprises and enlarge the incremental effect of product brands In addition, the enterprise must establish a scientific and reasonable product brand building system, integrate the brand building with the core competitiveness and corporate culture construction of the enterprise, establish a long-term brand building mechanism, and continue to promote the brand building process In the fierce competition, domestic pharmaceutical machinery enterprises should give full play to their advantages and strengthen their strength in pre-sale and after-sale services Pharmaceutical machinery enterprises should be good at seizing the opportunity of market differentiation, and increase technical force to develop equipment suitable for traditional Chinese medicine manufacturing.