New developments in U.S. food supplement consumption: Curcubin-on-the-top probiotic decline...

1.
the return of the
Consumer Lab
recently released a consumer survey covering
138,
supplements, from which respondents selected
15,
most popular supplements. The survey began

2002 and continues to be followed. Respondents were mainly loyal users of food supplements, with more than
80% of the
feedback taking at least four different supplements per day and actively querying for health information about these products.6th to 10th place supplements are multivitamins (second five years ago and fifth last year), probiotics (fourth last year), vitamins
C
,
B
vitamins and vitamins
B12
. Notably, this study found that
D
the most popular supplement, and for the first time in the top five, trace element magnesium appeared. The return of minerals reflects the increasing demand of the elderly. Many people, especially the elderly, often do not get enough vitamins
D
, magnesium and
B12
, making supplementation a growing consumption behavior in the United States.with the progress of China's aging, there will be sustained consumption growth in composite vitamins, and cognitive education such as malnutrition among China's elderly population still needs to be actively promoted by industry participants.2.
curcumin approaching

millennium boss
"
fish oil deep-sea fish oil-based unsaturated fatty acids from
2008
Annual scientific research and clinical research to the rise of industrial applications has gone through
10
years, but also in Europe and the United States and China and other markets"
" more than
years, consumption has always been strong. The survey found a new preference among consumers: curcub and curcub supplements, and ranked fifth among the most popular dietary supplements among U.S. consumers. In the top three are vitamin
D
fish oil and coenzyme
Q10
. According to Shitiqiao, the consumer laboratory this time is
11446
dietary supplement users of the population survey to reach the above conclusions.anti-inflammatory theory in the field of health is not only more and more widely recognized in China, but also the more interested American consumers in curcubin is. In

,
held the most promising hot-spot singles of the future: the curcuculin conference, which included discussions from the world's leading natural curcub development companies. From the perspective of the Shiti Bridge, curcubin will be the next leader.3.
slightly reduced the fever of probioticsprobiotics fell from fourth to seventh place in

in 2017, a slightly surprising result. At the same time that the theory of intestinal health and bacteria analysis is becoming more and more widely possible in China, probiotic products are beginning to become an important category of health support for Chinese consumers with the trend of sweeping. Of course, the Chinese market is now
3-5 years
the United States. This news will at least give probiotic development enterprises a warning, probiotics in China can fire for how long? Probiotics for intestinal health, what's his next alternative or upgrade category? All of this requires thought.U.S. consumer interest in probiotics is currently declining, and there is growing research evidence that diet is the most important way to maintain a healthy microbiome in the gut, according to Shitiqiao. So consumers are starting to look more for direct dietary options.4.
of calcium has continued to decline calcium preparations have declined from the fifth most popular supplement to the 11th in the past five years. Apple cider vinegar and coconut oil, popular with consumers, have jumped to 12th and 13th place in recent years, surpassing melatonin and green tea (including brewable tea, matcha and supplements).compared with China, on the contrary, in
2017

11
Zhitiqiao based on the analysis of double eleven e-commerce health care products category found that calcium
plus
vitamin
D
purchase volume in the forefront. Specific can be seen in the history of Shitiqiao article:"dry goods" double
11
war, China's traditional tonics and overseas health food each lead.How to supplement calcium, how to scientifically supplement calcium with Guangdong Shuangjun and
Gnosis
in the domestic market to spare no effort to promote the new theory of calcium supplementation, so that many people in the industry understand that vitamin
K2
is the key role of calcium absorption, the future vitamin
K2
will be a revolutionary role in the field of calcium supplementation.