New French regulations allow the use of colored food in beer

the French government introduced new regulations allowing the use of colored food in beer for the first time. Under
new regulations that came into effect in


, 2017, in France, the addition of
"
plant-sourced coloring ingredients such as plant extracts, fruit and vegetable extracts or flower extracts from non-selective pigment extraction processes is permitted in France.
”
Baptiste Mattelin
, Director of
, GNT France SARL, noted that the

regulation will promote innovative formulations in the beer industry and bring
to the
.
GNT France SARL
market leader in colorants. Brewers are very much in favour of this progress because of its huge potential.French beer sales exceeded
20.
billion euros in
, and over the past few years the French beer market has been more successful than expected, developing many innovative flavours and high-level beers for specific occasions. At the same time, light alcoholic beverages have become a mainstream trend in color innovation, and colors have contributed to the introduction of new flavors. In addition, innovative color and flavor combinations can be used to create unique experiences.Mattelin

"
consumers are increasingly adventurous and opting for product concepts with surprises when choosing drinks." Brewers who want to lead the trend can now seize the opportunity to use coloring ingredients innovatively.
"
in France, colored foods have been complaining about the high standards of beer's natural ingredients, which are also only natural ingredients extracted from fruits, vegetables and plants that can be used.
”Colored foods have been widely used in beverages and have been proven to provide stable, bright, shelf life-stable colors.
GNT
, which has
38
years of experience in the field, can provide unique professional support to its customers and help develop new and interesting French colored beers. The company's application experts can support the complete product development process and provide tailor-made solutions to extract expected colors and concentrations.
GNT
team has
400
colors to provide the market with the widest selection of colored foods.source of this article is
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