New media era under the small and medium-sized paint enterprise network marketing how to do

China Coatings Network
News: Today, in the
coatings
industry, small and medium-sized
coatings enterprises
are mainly faced with four major puzzles: homogenization competition, incomplete overall planning, survival and development space challenges, end-customer consumption habits change. So, for such a situation, the new media era, small and medium-sized paint enterprises network marketing how to do?
" Alibaba data monitoring data show that although the financial crisis is slowly away, but the development of small and medium-sized coating enterprises in Jiangsu and Zhejiang is not good. Seeing this has to make us think about it, why?"
From the data point of view, now small and medium-sized paint enterprises mainly use three marketing channels: relying on contacts and accumulated sales channels, traditional marketing model to develop their own; Through a variety of exhibition marketing development; Use the Internet to do your own marketing channels.
common feature of today's coating enterprises is that marketing channels are still dominated by traditional models. "Industry insiders say that companies that survive the crisis and are getting better and better are basically those that attach great importance to the use of information technology and the Internet."
in small and medium-sized paint enterprises encountered the consequences of the previous 4 major confusion is that many small and medium-sized enterprises gathered in a single marketing level of the network marketing model, which will also lead to paint enterprises information release and product promotion setbacks. And the terminal customer comprehensive requirements are constantly too high, and enterprises use the Internet to promote their own brand, marketing ability is not a lot, in this regard they are very lacking.
the above problems, how should coating enterprises get out of this bottleneck? Industry insiders say that enterprises to expand network marketing is an inevitable choice. "A lot of companies now tell us that they have websites that don't really show marketing." At present, with the continuous updating of information technology, the Internet industry has been updated and developed, but most of the small and medium-sized paint enterprises know little about this problem.
As a major trend of network marketing development in the future, first of all, paint enterprises to carry out network marketing, must have a dedicated network management department to manage, always update, to give customers a timely interaction process. Secondly, enterprises should make full use of the network has channels, such as forums, blogs, microblogs, QQ, mailboxes and other network marketing methods.
In the small and medium-sized paint enterprises to enter the network marketing at the same time, this should also pay attention to the false combination of the publicity effect to show the image of the enterprise and product display, in the authoritative network media system, penetration of the dissemination of corporate brand advantages, corporate culture, including the leading figures of enterprises to promote their own enterprises.
small and medium-sized coating enterprises to expand the network marketing business, we must seriously study how to use the network marketing tools and models. Now "the Internet will become a new network marketing opportunities, to seize the "search" and "share" situation, is now small and medium-sized paint enterprises to grasp the initiative of Internet marketing to expand their own enterprise development network marketing. "It is understood that consumers now tend to search for brand information on the search engine to find their favorite products, understand consumer evaluation as a reference. Search and word-of-mouth have had a direct impact on consumer decision-making behavior.
, do any brand sales on the Internet, we must do so two points: first, to seize the search port, to solve the problem of the accuracy of information description, seize the largest click traffic; The second is to grab the sharing port and build your brand information to the front. Adopt active marketing methods, such as soft text, blog, Baidu know, paste bar, community forum to do a good job of their own positive image of the enterprise. At the same time, we should do a good job in the fan circle of Weibo, forming a positive interactive active development.
, paint companies should use the Internet to expand their brands, to a certain extent, understand the use of the Internet. In this way, enterprises can really use the Internet for their own business development.