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    Home > Active Ingredient News > Drugs Articles > New regulations have been issued in large hospitals, and medical representatives have been banned!

    New regulations have been issued in large hospitals, and medical representatives have been banned!

    • Last Update: 2019-12-17
    • Source: Internet
    • Author: User
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    [pharmaceutical network industry trends] recently, the website of Shunde Hospital of Southern Medical University released the notice on Revising the reception system for medical representatives of Shunde Hospital of Southern Medical University (hereinafter referred to as the notice) It is clear that the academic promotion activities of medical equipment representatives to the hospital should be carried out openly and filed in the designated department of the hospital It is prohibited for medical equipment representatives to undertake sales tasks of drugs, medical devices, etc Photo source: pharma.com and like other hospitals that require filing, it is required to carry out the reception work for the personnel of the above-mentioned pharma company, including medical equipment representatives, according to the "three fixed and one set", that is, to set the reception time, place and personnel, with reception records It is worth noting that there are several detailed rules in the notice that the medical equipment representatives who are not registered on record will be directly expelled from the hospital by the expelled medical personnel Even if the medical equipment representative only contacts the medical personnel privately or has the promotion product, once verified, he / she will stop purchasing the medicine and medical equipment of his / her company's agent This punishment made many people in the industry call it "too cruel" In fact, in recent years, with the implementation of the policy of "two vote system" and volume procurement, the once rewarding career is also facing major challenges From the current point of view, the nationwide efforts to punish the illegal behaviors of medical representatives are growing Earlier, according to the official account of the Jiangsu pharmaceutical alliance, Children's Hospital Affiliated to Suzhou University and Zhangjiagang people's Hospital in Jiangsu respectively issued the "Notification book on the illegal sale of pharmaceutical companies to enter the hospital" and "hospital medical extension personnel management plan" Among them, the children's Hospital Affiliated to Suzhou University in Jiangsu Province will prohibit the sales personnel of pharmaceutical companies from entering the diagnosis and treatment area without permission to carry out illegal activities; the hospital will organize irregular inspections, and once the violations are found, the use of drugs on behalf of the sales personnel in the hospital will be terminated immediately Zhangjiagang people's Hospital, on the other hand, implements the filing system of medical representatives All medical promoters should register with the supervision department before engaging in the academic promotion of drugs In addition to the documents issued by the two hospitals in Jiangsu Province, on August 16 this year, the people's Hospital of Sichuan Province also issued documents, which pointed out that the frequent access of medical equipment representatives to the hospital increased the risk of corruption of hospital staff being "hunted" and damaged the hospital atmosphere, which must be strictly rectified In the same way, Shaoxing Shangyu people's hospital has also begun to pilot the registration system for medical representatives, and has made "three determinations" on the employment content, access requirements and punishment methods of medical representatives In addition, on October 15, the website of Sichuan Provincial People's Hospital also released the notice on handling opinions on illegal suppliers A number of medical equipment (Medicine) representatives, suppliers and their legal persons, and executives involved in the case were blacklisted and prohibited from participating in hospital procurement According to the summary of several notices, at present, the hospital will start to conduct real-time monitoring around the clock and irregular investigation and unannounced visits, and stipulate the treatment methods for medical representatives, pharmaceutical enterprises and hospitals after violating the prohibitions Therefore, it seems that the urgent task is to change the marketing mode for medical equipment and medical personnel There is no doubt that the sales with gold is contrary to the policy driven direction The medical representatives should return to the standard and reflect their professional values Whether they are in transformation or continue to challenge, they are all major new and transformation of professional development In general, the medical representative of future income may not be able to control, but according to the current trend of compliance, academic ability can and must be strengthened After all, the medical representative with academic ability will be needed by the market no matter when.
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