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    Home > Food News > Thickener Technology > "No Added" was questioned as to how Jane Eyre Yogurt explained it.

    "No Added" was questioned as to how Jane Eyre Yogurt explained it.

    • Last Update: 2020-08-19
    • Source: Internet
    • Author: User
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    original title: "No Added" is questioned, How Jane Eyre Yogurt ExplainsHello, I am Dean.recently claimed annual sales of 600 million yuan of high-end net red yogurt "Jane Eyre", by netizens questioned its product ingredients and "ordinary yogurt" is no different, and the slogan "other without" is actually a registered trademark, what is the matter?the original netizen thought that Jane Eyre yogurt ingredients are "milk and bacteria and sugar", but only with citrus licol or other thickeners I do not know, so the ingredients list can be written "no addition."consumers will look healthier, but in fact there is no difference from other yogurt, and even just look at the amount of bacteria added than some brands of yogurt. In this way, the product has a marketing point, coupled with advertising and marketing, sales steady ... " Jane Eyre "Yogurtfor this Jane Eyre official platform account also issued a statement, in the form of "disinformation" on the product composition, "other lost" trademark and other issues. According to the national "prepackaged food label general principles" GB 7718-2011 (p. 2): 4.1.3.1.2 Various ingredients should be arranged in the same order of decline when the production or processed food is added;Thearticle that "the ingredients below 2% of the whole can not be marked" is simply not true. At the same time, the content of food additives in the quality inspection report of all Jane Eyre products shows "undetected", rather than 2%.as for the "other no" trademark explanation, Jane Eyre said: in Jane Eyre proposed only raw cow's milk, sugar, lactic acid bacteria, other high-end no added yogurt products added to the concept, there is no similar pre-packaged food on the market for sale, so they will "other no" application for registration as a trademark. And Jane Eyre Yogurt never hides the fact that "other is gone" as a trademark.official rumor despite Jane Eyre's positive disinformation about the incident, the doubts about its propaganda and marketing tactics have not stopped.
    anyway, through this incident also reminds us to open a shop business owners in the process of doing publicity to pay attention to regulate their own propaganda, otherwise it is likely to bring bad word-of-mouth publicity.in short, the boss of the business in addition to the product to do a good job, publicity also need stake in the publicity. Because word-of-mouth is not good, it is likely to affect consumers to make choices. All right, the above is the whole of this information, if you also want to know more information welcome to click on the president's avatar to pay attention to the
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