Nutritional enhancer PS may be a new trend

in human food, almost no food can meet all the nutritional needs of the human body. At the same time, due to people's eating habits, regional
and living standards, daily meals rarely contain all the nutrients. To compensate for some nutritional deficiencies, a range of nutritional enhancers have appeared on the market, such as vitamins, minerals, amino acids, lecithin and so on.emerging intelligent nutrients -
PS PS is short for the English noun Phosphatidylserine, Chinese phosphatidylserine, mainly used in nutritional foods
fortification field, known as choline and "brain gold" DHA after a major emerging "smart nutrients."Although PS is a naturally present ingredient in food, the amount of phosphatidylsine in dairy products and vegetables (excluding legumes) consumed in daily life is very low, so the body will get enough PS through dietary supplements. As a nutritional enhancer, the international nutrition food awareness of PS is relatively high, widely used in the United States tablets, capsules, soft candy form of medical food and health food. "PS can reduce the risk of Alzheimer's disease and reduce the risk of memory loss," the FDA said. "" PS is an emerging product that improves memory and cognitive abilities. Dr. Itay Shafat, senior scientist in the nutrition department of Anseko, told reporters, "PS, choline and DHA are all major nutrients, and the difference between the longer two is that PS is a component of the cell membrane, PS is present in the human body, especially in the brain is the highest content." Because PS ingredients are natural and mild in nature, they are widely used in the field of food and medicine.Israel
PS
suppliers target
China
market it is understood that Israel is the key producer of PS, Anseko is the world's largest supplier of PS raw materials, the company currently occupies more than 50% of the international market share. Anseko's mainstream products OPO (breast emulsified fat) and other products are heavily supplied to China's
dairy market, its main customers include Bainmei, Yili and Heshengyuan and other large dairy enterprises.Previously, we mainly supplied markets such as the United States, Europe and Australia because of the high acceptance of dietary supplements in developed countries, and even in the United States, PS products have been taken as finished pharmaceutical products on the advice of doctors. In view of the differences in the Chinese market, suppliers will be PS products as a new generation of nutritional food additives to promote, the current well-known milk company Bainmei will use it for the production of liquid children's milk, Abbott is used for the production of middle-aged and elderly milk powder.is currently Anseco launched a new product, PS and DHA combined, the new multi-functional nutrition additives may bring Anseco a leap forward.China's
PS
development path in China, the elderly are often most concerned about the three high problems, and memory loss phenomenon is still lack of attention and attention, resulting in the current use of PS products are not many Chinese enterprises. The main obstacle to the development of PS products in China is the problem of cognition, mainly because China does not have a cognitive nutrition category such a product category, so there are still some gaps in consumer awareness of PS. In China, PS is still an emerging food additive, with only a portion of health
and dairy companies using it.PS products in New Zealand, South Korea and other countries, PS has been allowed to join the formula. Currently, this category of products is allowed to be added to food as a new resource food additive under Chinese policy, but has not yet been approved for addition in infant formula. As a new nutritional food additive, DHA requires a long development process.with the Chinese of the aging of the population, the number of people suffering from Alzheimer's disease is also increasing year by year, so people's attention to cognitive ability is also gradually increasing. According to Dr. Itay Shafat, PS products will grow in size over the next decade in terms of market demand.