Old house repainting market has huge potential

In the business of repainting the interior walls of old houses, it is often the case that the owner only has this house and needs to live temporarily outside during the repainting process.
Owners generally hope that the construction period should be as short as possible, which leaves little time for indoor ventilation after recoating and renovation.
Therefore, green paint has become an important factor in the successful development of the recoating market.

Jiabaoli: Advanced strategic thinking, coveting to open up the industry chain

Xu Lide, general manager of the strategic cooperation business department of Carboli Chemical Group, believes that environmentally friendly products are an effective guarantee for repainting, and his views are the same as those of the China Report Hall Research Institute mentioned above.
Housing repainting will involve products: interior and exterior wall paint, wood paint, floor paint, auxiliary materials, waterproofing and so on.
At present, the average year of repainting of old houses in China is 8-10 years, while the United States will repaint (including exterior walls) in about 3 years.
This is the reason why the average number of foreign painters is higher than that in China.

Recoating is different from new construction.
The recoating time is shorter.
Generally, the owner will come back to live in a week, and the room is unlikely to be dusty after recoating.
Therefore, recoating needs to consider: 1.
Construction method (mechanized construction) 2.
Improve service quality (manpower, materials, etc.
) 3.
Sub-process assembly line construction.

Recoating the wall will encounter new problems: wall cracks, stains, peeling, mold, etc.
, all of which require us to spend more energy and solutions to solve.
Especially the cracks on the wall need to be repaired with elastic or flexible putty.

As the market for repainting of old houses is fully opened, the aging and incompleteness of doors and windows (including curtains, etc.
), water, electricity, and furniture also need to be replaced and repaired.
If the above industries work together to reach a strategic alliance and form a strong and complete industrial chain, it will effectively promote the improvement of the interior wall decoration system of old houses, save users' time, and better provide users with comprehensive services.

On the other hand, Jiabaoli spent huge sums of money to title Zhejiang Satellite TV "A Wonderful Life".
The star repainted the old houses for ordinary people.
With the laughter and tears of the TV program audiences, the advertisement for Jiabaoli's old house repainting business will Preconceived.

"This time the title "A Wonderful Life" is another decision we made after trying entertainment marketing.
The purpose is still to let more people know that Garbo is an enterprise that insists on creating a beautiful and safe home environment for consumers.
, Is an enterprise that insists on environmental protection as its mission.
" Liao Dewu, general manager of the business department of Carbo-li Group, said that in the future, Carbo-li will continue to change the brand marketing model and narrow the distance with consumers through more methods.
,Establish a brand image.

Environmental friendliness becomes a necessary condition for healthy development, standards need to be established

Shen Jianping, Asia Pacific Application R&D Manager of Bayer MaterialScience (China) Co.
, Ltd.
: "Application of Waterborne Polyurethane Technology in the Woodware Recoating Market", the report pointed out that the waterborne UV curing system used in the recoating field is highly efficient and ultra-low VOC The perfect combination has four advantages: 1.
Check in immediately after UV curing; 2.
Ultra-low VOC, low odor; 3.
Polyurethane technology to achieve high performance of the paint film; 4.
One-component construction, simple and easy.
Bayer MaterialScience explained to the raw material companies that the raw materials are ready for the repainting of old houses.

Miao Guoyuan, the first chairman of Jiangsu Chenguang Coatings China Reflective Thermal Insulation Coating Technology Network, talked about the standardization, systematization and individualization of the recoating market in the report.
As a representative enterprise focusing on R&D and innovation of Chinese coatings companies, the 70-year-old Miao Zhanzhan has a long-term view and puts forward suggestions for the sound development of the industry.

At present, from the perspective of the structure of the building stock, since the end of the last century and the beginning of this century, the completed residential area has gradually entered the release period of recoating of old houses.
We believe that the recoating market will mature in the near future and there will be more and more coating companies.
Enter this repainting and decoration market.
If the recoating and decoration market is well developed, it will be a huge market.
Everyone is equal before the opportunity, and the old house repainting business has attracted attention, whether to seize the opportunity to seize the first opportunity, or stick to oneself, the company will do what it can.
(Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )