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In recent years, with the strong support of policies, China's pharmaceutical retail industry has developed rapidly
.
Affected by the epidemic in 2020, online drug purchases and online consultations have gradually been accepted by consumers, thus opening up the space for the development of new pharmaceutical retail
.
Data show that the pharmaceutical e-commerce market has experienced rapid growth since 2020
.
Online drug sales in 2020 increased by 59.
1 billion yuan from 2019, a growth rate of 59%, and compared with offline 431.
6 billion yuan, the increase was twice as much
.
The industry believes that as consumers' consumption awareness continues to upgrade, the pharmaceutical industry sales model will be reshaped, and the omni-channel and diversified sales model will become the key word for the transformation of the pharmaceutical industry
.
Among them, patient-centered and omni-channel sales are a way for pharmaceutical companies to stand out in the increasingly fierce market competition
.
Traditional offline retail pharmacies often have pain points such as single category, lack of marketing channels, and low repurchase rates.
At present, in the context of increasing concentration of the pharmaceutical retail industry, in order not to be eliminated, actively embracing digitalization has become the development of small and medium pharmacies There is a consensus that many pharmacies have begun to adopt the "traditional offline distributors + medical e-commerce B2B" model to seek new profit growth points
.
For example, the Jingdong Health Medicine Jingbuying system is deeply connected to the Jingdong Health-Alliance Pharmacy, and through upgrading the one-stop digital solution, it comprehensively enhances the medical service capabilities with digital and intelligent tools
.
Up to now, the number of JD Health-Alliance Pharmacy Cooperative Stores across the country has exceeded 800, covering 135 urban areas in 20 provincial administrative regions
.
From November 1 to November 11, 2021, the sales data of JD Health-Alliance Pharmacy Cooperative Stores increased by 60% year-on-year, and the average number of service users per day increased by 150% month-on-month, bringing significant gains to pharmacies Performance growth
.
For another example, chain giants such as Yifeng Pharmacy, People, Yixintang, etc.
are also actively embracing the Internet
.
Among them, Yifeng Pharmacy established two wholly-owned subsidiaries, Yifeng Internet Hospital and Yifeng Remote Diagnosis and Treatment Center in Hainan in July 2020, aiming to provide users with Internet diagnosis and treatment, prescription circulation platforms, family private doctors, health management, and light inquiries.
In June 2020, the common people announced a fixed increase of 600 million yuan and introduced Tencent as a strategic investment.
The two sides will cooperate in smart retail, cloud computing, and cloud services
.
The "2021 China Pharmacy Innovation Trend Report" shows that more than 80% of pharmacies are actively embracing digitalization
.
However, it should be noted that at present, most terminal retail pharmacies are progressing slowly in digitalization and smart upgrade, and it is difficult to develop to a deeper level.
In addition, medicines are special products related to human health and safety, and standardized development is particularly critical
.
Therefore, in the future, pharmacies need to continue to explore the omni-channel sales
.
And diversified sales are mainly to attract consumers and seek a way out through the development of characteristic business services
.
According to the industry, pharmacies take the road of diversification, and they can try to introduce cosmeceutical brands before other competitors have diversified their business.
They can set up special counters in conspicuous locations in stores to attract the attention of some fashionable women; or Set up a special area for daily necessities to meet the needs of customers' home life
.
In recent years, under the background of fierce competition in the pharmaceutical retail industry, many pharmacies have begun to expand their diversified operations.
In addition to selling medicines, they also sell non-pharmaceutical products such as cosmetics, coffee, pastries, household goods, and even lottery tickets, thereby increasing the number of pharmacies.
Popularity and passenger flow form the interactive sales of daily consumer goods and medicines, which will drive the overall sales revenue of pharmacies to rise and go out of their own characteristic business roads
.
.
Affected by the epidemic in 2020, online drug purchases and online consultations have gradually been accepted by consumers, thus opening up the space for the development of new pharmaceutical retail
.
Data show that the pharmaceutical e-commerce market has experienced rapid growth since 2020
.
Online drug sales in 2020 increased by 59.
1 billion yuan from 2019, a growth rate of 59%, and compared with offline 431.
6 billion yuan, the increase was twice as much
.
The industry believes that as consumers' consumption awareness continues to upgrade, the pharmaceutical industry sales model will be reshaped, and the omni-channel and diversified sales model will become the key word for the transformation of the pharmaceutical industry
.
Among them, patient-centered and omni-channel sales are a way for pharmaceutical companies to stand out in the increasingly fierce market competition
.
Traditional offline retail pharmacies often have pain points such as single category, lack of marketing channels, and low repurchase rates.
At present, in the context of increasing concentration of the pharmaceutical retail industry, in order not to be eliminated, actively embracing digitalization has become the development of small and medium pharmacies There is a consensus that many pharmacies have begun to adopt the "traditional offline distributors + medical e-commerce B2B" model to seek new profit growth points
.
For example, the Jingdong Health Medicine Jingbuying system is deeply connected to the Jingdong Health-Alliance Pharmacy, and through upgrading the one-stop digital solution, it comprehensively enhances the medical service capabilities with digital and intelligent tools
.
Up to now, the number of JD Health-Alliance Pharmacy Cooperative Stores across the country has exceeded 800, covering 135 urban areas in 20 provincial administrative regions
.
From November 1 to November 11, 2021, the sales data of JD Health-Alliance Pharmacy Cooperative Stores increased by 60% year-on-year, and the average number of service users per day increased by 150% month-on-month, bringing significant gains to pharmacies Performance growth
.
For another example, chain giants such as Yifeng Pharmacy, People, Yixintang, etc.
are also actively embracing the Internet
.
Among them, Yifeng Pharmacy established two wholly-owned subsidiaries, Yifeng Internet Hospital and Yifeng Remote Diagnosis and Treatment Center in Hainan in July 2020, aiming to provide users with Internet diagnosis and treatment, prescription circulation platforms, family private doctors, health management, and light inquiries.
In June 2020, the common people announced a fixed increase of 600 million yuan and introduced Tencent as a strategic investment.
The two sides will cooperate in smart retail, cloud computing, and cloud services
.
The "2021 China Pharmacy Innovation Trend Report" shows that more than 80% of pharmacies are actively embracing digitalization
.
However, it should be noted that at present, most terminal retail pharmacies are progressing slowly in digitalization and smart upgrade, and it is difficult to develop to a deeper level.
In addition, medicines are special products related to human health and safety, and standardized development is particularly critical
.
Therefore, in the future, pharmacies need to continue to explore the omni-channel sales
.
And diversified sales are mainly to attract consumers and seek a way out through the development of characteristic business services
.
According to the industry, pharmacies take the road of diversification, and they can try to introduce cosmeceutical brands before other competitors have diversified their business.
They can set up special counters in conspicuous locations in stores to attract the attention of some fashionable women; or Set up a special area for daily necessities to meet the needs of customers' home life
.
In recent years, under the background of fierce competition in the pharmaceutical retail industry, many pharmacies have begun to expand their diversified operations.
In addition to selling medicines, they also sell non-pharmaceutical products such as cosmetics, coffee, pastries, household goods, and even lottery tickets, thereby increasing the number of pharmacies.
Popularity and passenger flow form the interactive sales of daily consumer goods and medicines, which will drive the overall sales revenue of pharmacies to rise and go out of their own characteristic business roads
.
