On September 23, my country will welcome the fourth Chinese farmers’ harvest festival

On September 1, the Information Office of the Ministry of Agriculture and Rural Affairs held a press conference to introduce the 2021 Chinese Farmers’ Harvest Festival

Wei Baigang said that autumn grain is the bulk of the annual grain production

Build the foundation to create the symbol of Chinese farming civilization

Since 2018, China has established the annual lunar calendar autumn equinox as a harvest festival for Chinese farmers

This year is the centenary of the party.

Ma Youxiang introduced that this year's Harvest Festival will continue to adhere to the principle of "Celebrating a bumper harvest, promoting culture, and rejuvenating the countryside" and the principles of "Farmers as the mainstay, adapting measures to local conditions, openness and innovation, and thrifty enthusiasm.

"This year's Harvest Festival is rich and colorful

Host a special home event focusing on the Yangtze River Basin

Compared with last year's home event focusing on the Yellow River Basin, this year's home event will focus on the Yangtze River Basin

Why choose Zhejiang Jiaxing, Hunan Changsha, and Sichuan Deyang to host the home event on behalf of the Yangtze River Basin? According to Ma Youxiang, this is mainly based on three considerations: First, Zhejiang is a pioneer in reform and opening up, and it is responsible for the "high-quality development and construction of a common prosperity demonstration zone.

How to continue to organize the Chinese Farmers’ Harvest Festival, so that the harvest festival becomes a custom and enjoys popular support? Ma Youxiang said that this year, "four things" will be realized: First, be practical

In addition, “Harvest Festival is a good opportunity to publicize the law for the farmers.

On June 1 this year, the Rural Revitalization Promotion Law was officially promulgated and implemented.

Helping farmers and benefiting the people start the golden autumn consumption season

The Chinese Farmers Harvest Festival is not only a grand festival for the majority of farmers, but also a major public welfare activity for all people to participate in and share, and love and help farmers for agriculture

In order to make this year’s Chinese Farmers’ Harvest Festival more influential, on September 7 this year, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, China Central Broadcasting and Television Corporation, and the All China Federation of Supply and Marketing will jointly join the Aihai Rose Garden in Daxing District, Beijing.

"We sincerely invite the majority of e-commerce platforms, new media platforms, supermarkets, and wholesale markets to participate in the unified use of the harvest festival and the golden autumn consumption season logo image, carry out various forms of agricultural product marketing and promotion activities, and jointly build the harvest festival brand

Tang Ke said that during the consumption season, first, we must marketing to help farmers, encourage various market entities to carry out various marketing and promotional activities such as display and sales, live broadcast of goods, special promotion, etc.