"One center, three basic points" paint operator's secret

China Paint Network
: "One center" refers to the consumer as the center; "Three elements" refer to providing consumers with quality brands, professional services and the right values. The above three aspects are around the "consumer" to carry out, how to catch the consumer? How can I make a customer who enters the store a consumer of our store? Then the three basic points will be very good for you to answer.
to serve consumers, we have to understand the three core issues of "consumer-centric".
first, to provide consumers with quality brands. Reasonable self-positioning emphasizes convenience products and professional products, and continuously optimizes the product mix in the brand structure, expands the product line, and enriches the product range. Distribution channels need to study the needs of consumers in depth, establish store category characteristics, form differences, in the brand structure of strict selection of consumer favorite high-quality brands. It is worth noting that brand selection is basically allocated according to the structure of "8.1", i.e. 80% of brands contribute to passenger flow and capital flow, 10% of brands provide diversity and 10% contribute to high gross margin.
is to provide professional services to consumers. In the image to make the store image attractive, from the display and display to improve the interior decoration, product layout and display, so that it is full of clean and beautiful. Enhance the shopping experience of consumers, create a variety of trial conditions, increase the experience of equipment, enhance professionalism.
, one element is the right values - win-win cooperation. From a long-term game, into a fair and collaborative way of cooperation with upstream brands. Distribution channels are adhering to the first principle of cooperation as the center of gravity, to let consumer satisfaction as the center, seeking cooperation with upstream brands, according to the degree of brand contribution to set different deduction rates (from 5%-40%), jointly create maximum value for consumers. And based on brand strategy design promotion and theme promotion, the brand value to maximize, for strategic brands to provide convenient and efficient back-office services.
back to
of
coatings store, we should pay attention to the nature of business, consumer-centric. Instead of choosing a brand based on a simple, high gross margin, and not pushing products that consumers don't like, it's about meeting consumer needs and creating a first-class consumer experience. Do not play games with upstream manufacturers, but cooperate with them to create maximum value for consumers.