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China Coatings Network
News: In the market competition white heat of the current, e-commerce has become a lot of
coating enterprises
competition of the new "magic weapon", however, many
coatings
enterprises in the layout of e-commerce at the same time, inadvertently ignored the construction of offline channels, and even some enterprises abandon offline only to do online, no doubt enterprises need to bear the risk will increase. In fact, the relationship between online and offline is not contradictory, only the organic combination of the two can make coating enterprises have a stronger competitiveness.
O2O, at first it means the Internetization of traditional enterprises, but after research, it has been adjusted and interpreted as two important cores, one is the Internetization of traditional enterprises and the other is the real economicization of Internet enterprises. This is a two-way relationship, if the O2O middle of the 2 is a bridge, broken can not only people from the east bridge, but no one from the west bridge.
so online and offline connection, will not be one-way, traditional enterprises have a crisis, Internet enterprises have the same. If O2O just facilitates a large number of offline enterprises to the line, and online enterprises I do not move, this result is difficult to claim to be correct. But the reality of China's O2O implementation path, is so go, that is, the line hastened up, online resources rich, cheap and sufficient, we are here to meet you.
paint companies may also be mostly immersed in this "go online" thinking. In fact, there is no need to do so, the paint industry's current most important trading platform is still online, on top of traditional channels.
In the long run, for coatings such as bulk high-value household building materials goods, online sales alone can not achieve good results, because consumers can not actually experience the difficulties, as well as after-sales service is not in place concerns, it must rely on physical stores as a basis for problems can be traced.
So even if the road of e-commerce O2O is difficult, but it will never be a stand-alone, in the process of moving to the line, the real strength of the paint enterprises will certainly be able to enjoy more convenience. This means that coating enterprises should first do a good job of internal work, such as the traditional model to the Internet, the product in a limited space display, into unlimited space display and publicity, and then produce sales on the network, to improve the logistics system support, better for consumers to create convenience and better services, for the future to really go to O2O to set a good foundation.
in short, e-commerce and entities are not competitive opposition to the relationship, more symbous co-prosperity, paint enterprises only the perfect integration and use of the two to be the most competitive. Coating enterprises must first have enough awareness of e-commerce, understand the "O2O" core, rather than simply from offline to online, so that in e-commerce road, more and more smooth!