Online + offline, let the elderly "eat well"

More and more elderly people have gradually learned to order and buy food online
.
Ele.
me data shows that in the past month alone, the number of orders from consumers over the age of 50 on the platform has increased rapidly
.
Since the beginning of this year, the number of orders for meals for the elderly has increased by more than 10 times
.

"With the increasingly obvious trend of social aging, domestic demand for services for the elderly has blown out
.
At the same time, the outbreak of the digital economy has also brought new opportunities for the current consumption of the
elderly.
Elderly consumers are rapidly integrating into digital life through learning The provision of new Internet-based services for the elderly is what the market needs
.
” Zhou Qingjie said, “Services for the elderly, including online meals for the elderly, undoubtedly optimize and enrich the current supply capacity of the elderly care market, and facilitate the elderly to provide for the elderly at home
.
”

Enriching the elderly meal aid model

Recently, the General Office of the State Council issued the "Implementation Plan on Effectively Solving the Difficulties of the Elderly in Using Intelligent Technology", which proposed that under the guidance of policies and the joint efforts of the whole society, the majority of elderly people should better adapt to and integrate into a smart society
.
By the end of 2022, the level of access to intelligent services for the elderly will be significantly improved, the convenience will continue to increase, online and offline services will be more efficient and coordinated, and a long-term mechanism for solving the "digital divide" faced by the elderly will be basically established
.

"From a dynamic perspective, the issue of
the'digital divide' is a staged issue .
" Zhou Qingjie said, "The older generation of people in their 70s or 80s has less acceptance of digital products and services than the younger generation, and their ability to learn age and decline
.
However, the program has made it clear, to promote the transformation of Internet applications suitable for aging, elderly carry out intelligence and technical education, 'not online operations' situation will gradually improve
.
At present, fifties and sixties generation People are already using smartphones, and in a few years, when they need socialized elderly care services, this problem will not exist
.
" Zhou Qingjie said that there is a particular need to optimize supply-side services
.
In terms of dining, the Internet service platform can be improved in terms of customer service, meal design, and publicity
.
“For example, community staff can be fully mobilized to investigate the dining preferences of the elderly in advance, and the daily menu can be set together with the platform.
On the one hand, it can be promoted online, and on the other hand, it can also recommend suitable cuisines to the elderly through offline printed paper menus
.
"The close cooperation between the platform and the community makes it easier for the elderly to order meals online
.

The person in charge of the takeaway platform also said that it is necessary to make efforts in the quality and distribution of meals to promote the transformation and upgrading of the elderly meal assistance service model
.

Quality is guaranteed-In order to better meet the dining needs of the elderly, Ele.
me is cooperating with the Chinese Nutrition Society, the Food and Nutrition Branch of the Chinese Society of Gerontology and Geriatrics, and more high-quality catering companies to jointly promote and formulate " Nutritional Reference Standards for Elderly Meals"
.
"In addition to the traditional'rice cooked, the dishes should be light', more scientific standards and basis are given, and enterprises under the platform are encouraged to develop high-quality and low-cost'nutritious meals', so that the elderly will not only be on the platform' enough to eat ', but also' eat well '
.
"What are hungry officials said
.

Faster delivery-It is understood that the current platforms have more targeted assessment systems for takeaways who participate in the delivery of elderly meals.
At the same time, they innovate the delivery model and promote fixed-point meal collection and multi-point delivery through cooperation with communities and post stations.
Pattern
.
Taking the Ele.
me Guangzhou pilot as an example, it only takes 8 minutes on average for the platform to deliver orders to the elderly, which is more than 20 minutes less time than ordinary orders
.

“As the new model of digital elderly care gradually matures, the platform is accelerating its contacts with more local governments and other parties, and speeding up the replication of projects across the country
.
” The relevant person in charge of Ele.
me said that in addition to the demand for meals, the platform also We will continue to communicate with more organizations that provide professional home care services to seek cooperation to provide more diversified home services for the elderly such as life assistance
.