Online prescription drugs are about to be fully opened. How to ensure the authenticity of prescriptions?

With the deepening of aging, the number of patients with chronic diseases such as hypertension and diabetes is increasing, the demand for medication is increasing, and the demand for prescription drugs is increasing.

Online prescription drugs have not been "relaxed", and three major problems remain to be resolved

Online prescription drugs are separated from medical behavior, and it is difficult to supervise; the authenticity and safety of prescription sources are difficult to guarantee; the failure of online prescription drugs to connect with the medical insurance payment system.

Zheng Pei, general manager of Henan Auto Sales Enterprise Management Consulting Co.

China’s current medical insurance system stipulates that prescription drugs can only be purchased at designated medical institutions and pharmacies in order to be reimbursed in proportion; even in November last year, the National Medical Insurance Bureau issued the "Guiding Opinions on Actively Promoting "Internet +" Medical Service Medical Insurance Payments", which pointed out , The insured person can pay for medical insurance and medicines incurred by the “Internet +” medical service designated medical institutions in the overall planning area for re-examination and prescriptions, which can be paid in accordance with the medical insurance regulations of the overall planning area; at present, it is only possible to pay for medical insurance in some pilot areas, and most of them Medical insurance payment is not available on the Internet diagnosis and treatment platform.

“Due to the particularity of prescription drugs and drug safety issues, there are some hidden dangers and regulatory difficulties in prescription outflows and online prescription drugs.

The process of prescribing drugs in my country is that patients first go to the hospital for treatment, and doctors prescribe prescriptions based on the diagnosis of the disease; pharmacists review prescriptions and then deliver prescription drugs to patients, which requires strict professional control; however, due to the nature of the Internet, it is more difficult to review and supervise.

The director of the pharmacy department of a public hospital also pointed out that, in fact, as long as the authenticity of prescriptions is guaranteed, the regulatory problems of online prescription drugs and medical insurance payments can be easily solved.

So, how should online prescription drugs be supervised? How to ensure the authenticity of the prescription?

Zheng Pei, general manager of Henan Mobile Marketing Enterprise Management Consulting Co.

The director of the pharmacy department also said that in order to open up online sales of prescription drugs, we should first determine which platforms can provide this service? Who determines the platform to be built, and is the platform connected to the hospital? It is clarified that under the supervision of the Food and Drug Administration, regional construction, the export of beneficial prescription drugs, and safe prescription drugs are first tried, while ensuring that prescription drugs can only be sold directly by pharmaceutical sales companies, not agency stores, to ensure the traceability of prescription drugs.

In addition, he pointed out that the source of formal prescriptions is nothing more than two channels, one is the doctor and the other is the patient; but the patient's prescription is also issued by a qualified doctor.

Therefore, he suggested that under the premise that the platform can be used to sell prescription drugs online, offline hospitals should be connected to the network platform, and the hospital doctor's qualifications should be linked to the platform.

Online prescription drugs are released, and some are happy and some are worried

Although there are many challenges in online sales of prescription drugs, with the "Internet +" development strategy, the liberalization of online prescription drug policies affects the entire pharmaceutical industry.

Zheng Pei believes that the liberalization of online sales of prescription drugs is good news for pharmaceutical manufacturers.

However, it is an impact on offline physical pharmacies.
The traditional drug market only includes the first terminal hospital, the second terminal clinic, and the third terminal retail pharmacy.
After the release of online prescriptions, the market will surely be divided.
Small and medium pharmacies will face more fierce competition, and traditional pharmaceutical companies will also need to re-layout their channels to face the new market situation.