Only when the competition for customized home furnishings starts in 2019, can such companies have sustained competitiveness!

The 40th anniversary of reform and opening up also opened the second half of China's market economy.
Customized home furnishing companies are also constantly pursuing the reform with the promotion of reforms, soaring channels and branching factories everywhere.
This is all due to the head dividend, who will seize it.
With more channels, more head customers will be obtained, and the dividends will naturally increase.
But the fact is that the era of China's rapid population growth is gone, and the era of enjoying the demographic dividend is gone.
In the first half of the game, it relied on grabbing heads to obtain traffic.
Stores were also hindered by population growth.
The vicious competition and mode of offline traffic diversion, and the external acquisition cost of online traffic was getting higher and higher, which led to the scale effect of traffic.
If you lose, you need to forget about the benefits of past traffic and settle down.
The focus of the second half of the competition is to grab users' stay time and usage time.
2019, custom home industry to open the second half of 2019, custom home industry to open the second half2018 before there are too many companies and products, production efficiency is also rising, costs are constantly compression, process constantly upgrading, a surplus of products, We now need to think about how to make these products more efficient to find people who need them and deliver them to them.
It means that products that cannot meet the needs of consumers will not be available to consumers.
Identify their customer positioning, and deliver the products and services they need to them, instead of sending them to all consumers, and producing on demand.
, C2B, is what you want to rethink and define.
In a period of time, the number of consumers has not changed much, but how to match the corresponding product efficiency to your users.
How to revitalize the stock market and do a good job of one-acre three-part land.
It can be judged that in the next ten years, the custom home furnishing industry will undergo tremendous changes.
There are four types of enterprises that deserve special attention: industrialized customized enterprises, industrialized customized enterprises, and enterprises    represented by 799, 19800, and 518.
Huge number of channels, overwhelming advertising      , Seize the mental models of most pan-home furnishing practitioners and some consumers, and later have advanced R&D systems, product systems, production bases, and supply chain integration.
Such companies can maximize the production costs of their products and control prices.
In a relatively good range.
   We call these companies "head brands", and each step has a purpose, either to kill some of the same type of companies that follow, or to integrate different industries, and the upstream and downstream channels to merge with each other.
This type of company has already formed a general trend in the industry.
They revitalize the stock market.
Their attack method is to launch a war.
It is a comprehensive promotion by sea, land and air.
The blow to the second and third tier companies is considerable, and it will also affect local small businesses.
, Original woodworking.
   In the future, they will be integrated into the entire large home, overall decoration , smart life, and a richer Internet distribution model to meet the needs of consumers’ lifestyle and trajectory.
They will tend to green consumption, individual consumption, quality consumption, and emotional consumption.
Because of the lifestyle advocated.
It is conceivable that in the future, in order to satisfy more levels of consumers, they will also launch more brands to target consumer groups, and their breadth will increase.
There will also be more supporting companies attached to them and become the hegemony in the consumption upgrade battle in the next 10 years.
   In the face of such a hegemon, when competing for PK in the market, you do not have the dominant power to fight the price of similar products.
Because of the brand endorsement, you cannot directly fight against this powerful force.
If it is not for holding your current stock market, and then doing a second upgrade service, refined services; if it is not for actively upgrading the product system or lowering the product system, then use a 25% price dimension to directly distinguish target users.
Differentiation + industrial customization Differentiation + industrial customization    When you are in two dimensions, that is, when you are parallel, it is impossible to intersect.
This type of company has a keen eye and a strong mentality, and has a long-distance running mentality.
When facing the first type of company, they maintain a positive attitude, avoid the tit-for-tat battlefield, and look for virgin land that you don't want to do but the market has demand.
      These are all companies that re-match resources based on their own advantageous resources.
They have lofty ambitions, the courage to be the first in the world, the first preparation to eat crabs, and the dividends brought by differentiated operations.
There is a group of loyal dealers who worship the differentiated religion of the enterprise.
Product system differentiation The product system differentiation,    such as Baidusheng's customization, firstly makes a breakthrough from the differentiation of the cabinet.
Australian solid wood and North American solid wood are different from the popular particle board cabinets and multi-layer board cabinets in the market.
In the face of solid wood and wood-based panels, when the price is almost the same, consumers will choose the former.
Gradually extending to the solid wood of the door panels, the small home furnishing matching models are all differentiated and integrated under the big trend.
   With a solid foundation of 16 years, the crown-specific system has solved the solid wood price problem and the fast delivery problem of solid wood production that consumers are concerned about in the past two years from the solid woodization of door panels, the price panelization, and the automation of solid wood door panels.
There is a solid wood panel style, which satisfies the light luxury, simplicity and youthfulness of solid wood after 8090.
At the same time, on the differentiated negative ion board of the cabinet, we will make a difference in the health function that everyone is concerned about.
The negative ion cabinet is not only environmentally friendly, but the key is to solve the problem of formaldehyde, benzene, ammonia and other harmful substances that everyone is concerned about in interior decoration .
Such a cabinet can resolve such problems.
So   everyone to pay attention to this type of business is great wisdom of the enterprise, understand differentiated products to meet customer demand, but also to address consumer demand for faster, the demand for the price, it must meet the automation and intelligence The production of large-scale, which has the cost advantage of large-scale.
Such an enterprise has its own supporting intelligent information department, programming itself to solve it, and the core technology is in its own hands.
Highly personalized customization Highly personalized customized    consumption upgrades are also the result of consumption classification.
At each stage, there will be 5% of the population, with extremely high consumption strength and consumption needs, and full of personalization, because it is accompanied by his own values.
They don't like groups, people, and loneliness.
To meet the needs of this small group of people, they can only be accomplished by a person who studies products, customer lifestyles, and design and installation techniques.
         The birth of this type of company will be accompanied by the founder's extreme requirements for life and harsh technology.
It is not something you can do if you want to.
It can also be said that this is genetic.
This type of unit value is large, but this type of consumer is relatively in the hands of high-end designers.
This type of group is also a powerful person in the local area.
The service requires details.
If you do not have a corresponding service system , Is not to be touched at all.
For personalized customization, we end with one sentence: someone is dedicated to do the work.
You must have diamonds in order to take part in this porcelain work! Regionalization, localization, localization , localization, and customization.
   Every company is born with the founder's great dream.
The localization of customized brands also has the dream of going to the whole country.
This is human nature.
Most of these companies are local dealers, decoration companies, and people who work in other places and start their own businesses.
There must be a reason.
Because it satisfies the development needs of the entire city, and has been recognized by the low-end rigid needs population, it is moisturizing.
This type of enterprise has the advantages of low price, small service radius, fast delivery, and design and installation services, which give entrepreneurs with small costs a certain hope; the low cost is because there is only production, no environmentally safe production, no environmental protection, etc.
There is no investment in pollution control costs, no investment in marketing costs, no investment in research and development, etc.
, and the cost-effective advantage is very obvious.
   In recent years, with the general branch and channel expansion of first- and second-tier brands, localized custom manufacturers have become more and more difficult, and the price advantage is gradually losing.
The service advantage is only blowing, and it is difficult to land.
Why? Because money is needed to promote, and talents are needed to promote.
With the advancement of the country's green economy and taxation reforms, this type of enterprise has become even more difficult.
This type of enterprise will, for a long time in the future, be in close contact with major national brands and top brands to occupy a position.
   As the future market becomes more and more standardized, the era when we want to represent the brand advantages and service advantages of first- and second-tier brands, and at the same time privately sell localized products, is gone forever.
Because of the promotion of technology, consumers pay more attention to the upgrading of quality of life; the channel control of first- and second-tier brand manufacturers has been tightened; the country's strict law enforcement, consumers' awareness of rights protection have increased, and dealers are not making money.
.
      Only by changing thinking, changing models, doing what you are good at, specializing in specialized tasks, and actively reforming, can you not fall down.
For the future, we have a greater responsibility.
We must enlarge our own structure and vision.
We must not just stay in the traditional order, frustrated and wilted.
People with a hammer in their hands see nails, and pessimists see what they see.
All are pessimistic.
It is like mountain climbing.
The higher the climb, the thinner the air, the higher the loneliness, but the scenery we see and the state of enjoyment are completely different.