Overcome the design weaknesses, paint enterprises innovation market

China Coatings Network
News: As we all know, homogenization is a
plastic enterprises
in the development process of persistent diseases, in this context, if enterprises want to win in the future market competition, must be innovative market. The so-called innovation, the focus is on design, so,
coatings
enterprises now have to do is to continue to work hard to overcome the paint enterprises innovation the biggest weakness - design. In fact, in the consumer's aesthetic taste is constantly improving, consumers buy paint not only concerned about product quality, but also very concerned about the design of paint.
design is a hard injury to Chinese paint enterprises, although many paint enterprises are now pursuing innovation, but it seems that many enterprises in the path of innovation, innovation into "no innovation." In the paint industry is the most obvious is more and more homogenized products, paint design is generally the same. Indeed, the original design of the original paint is to learn from imitation on the development, but many people in imitation on the run a corner, into a plagiarism, human cloud is also cloud, the enterprise subjective research and development capacity is weak so that today's paint industry is homogenized "dead lock."
, with the gradual maturity of consumers, their requirements for coating products are constantly changing, personalized needs are becoming more and more obvious. Indeed, some people in the industry pointed out that "at present, consumers have a lot of opportunities to contact foreign products, personalized demand is particularly strong, the future must be "small batch" "multi-species" personalized market." The coating industry needs to change from quantity to quality, design innovation can not only meet the needs of the market, but also a brand characteristics and personality of an expression, but also the survival of enterprises need an important capacity.
coating enterprises want not to fall into the vulgar, we must start from the design. In the design, although the coating as a traditional furniture, should also be combined with the market to observe the current trend, the popular elements into the paint design, to achieve the appearance and internal structure of the overall innovation. Process, we must also look at the internationalization, learn advanced technology, combined with their own product advantages, play a role together. China's paint market at present "homogenization" serious, mainly because of the lack of innovation, whether design or process are too similar, can not play the characteristics of paint enterprises. Paint companies can only go longer if they solve this problem.
, in the competitive market, enterprises can only continue to innovate to meet the changing needs of consumers. Innovation breaks through design, but it's stuck in design. Paint enterprises must increase the intensity of talent introduction, encourage innovation, fundamentally solve the problem of innovation.