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Nowadays,
coatings
industry market volatility, market product homogenization phenomenon is serious, product quality is not good, consumer complaints are frequent, brand efficiency is not good, etc. are the current stage of the paint market is facing difficulties. In the fierce competition,
brand
to achieve greater development, transformation and upgrading is every manager must face the problem.
how to achieve breakthrough development in an increasingly competitive environment is a question that every practitioner must think about. In the current market of such a growing brand, the establishment of brand image is particularly important.
The real value of coating products has not been reflected
In the present paint brand can see such a number of new weather, the same type of paint products in different markets are very different sales, in some places not only high prices, sales are also good. But in other places, even if the price is low, sales are poor, why do the same coatings make such a big difference in different regions?
, the industry is different, some think that the cultural differences between regions caused by aesthetic differences, but also some people think that there are differences in purchasing power between regions. But the root cause is that there is a problem in terminal marketing, the real value of paint products has not been reflected.
quality of a coating brand hard strength reflects
the quality of a paint brand is a paint brand's hard strength, and the added value of paint is its soft power. This value depends on the brand effect, the customer's purchase experience and psychological satisfaction, the ability of the dealer service chain and other factors.
And in fact, the industry's major well-known brands of paint products can meet the normal use of customer demand, so, in the brand complex, competitive market, paint merchants need to through the terminal through innovative marketing model to enhance the soft value of products, so as to distinguish from other brands, get more sales.
