China Coatings network
: in the
industry, enterprises have different understanding of the brand, for the brand construction implementation is also different, there are successes, there are no successes. There are also some people think that doing brand needs to spend a lot of money, it is not very important. Brand building is a difficult and slow process,
to become industry pioneers, but also from a long-term plan.
brand marketing network is relatively single, in the brand coverage, the number of marketing outlets have a gap. Building a scientific marketing network system is the fundamental to ensure the effective implementation of marketing strategy for coating enterprises. And the scientific marketing network needs paint enterprises to timely feedback market information, establish close cooperation with dealers, to ensure the interests of dealers, the establishment of pre-sales after-sales service system.
, the channel development of coating enterprises is one of the important means of marketing construction, and the distributor, as the channel pioneer of the end market, is of great significance to the coating enterprises. Paint enterprises must be careful in the choice of dealers, dealers in addition to coatings enterprises to expand their influence, bring benefits, but also on behalf of the image of the enterprise. Paint enterprise development dealers, it needs to make comprehensive consideration, cautious and for.
the development of coatings enterprises rely on dealers is completely inadequate, the so-called "smart woman difficult rice-free cooking", and then excellent dealers also need to "affordable" consumers of paint products. So, what kind of paint products can be called "affordable" consumers?
, the quality of paint products must pass, quality is the survival of enterprises, only excellent quality, enterprises can build a higher commercial building. Secondly, paint products in the design must be unique, in homogenized severe paint market, characteristics and personality is like an oasis in the desert, can quickly catch the eye, produce yearning.
a certain sense, whether China's paint enterprises can achieve the goal of building a strong brand depends on the paint enterprises have strategic resources and corporate strength. Paint products may seem simple, but with the change of people's consumption concept, paint is not only the necessities of people's home life, but also seen as a work of art with the overall home style.
fact, when the enterprise has mastered an implementation plan, when the enterprise to build a good brand, the value that the enterprise will get is much greater than the enterprise's current profits.