Paint companies dig deep into the potential market to win the PK battle through channels.

China Coatings Network
: In the face of fierce market competition,
coatings enterprises
can not be at peace with the status quo, they have begun to find a new way out. In this situation,
coating
enterprises must turn pressure as the driving force, actively tap market demand, and constantly open up new channels.
coating enterprises overcapacity let some paint enterprises down, some enterprises have turned around, some enterprises are still doing needlessly insist, let the arrears of payment like snowballing bigger and bigger. When the capital chain is broken, it goes bankrupt. When backward capacity is eliminated, supply and demand reach a new balance, overcapacity ends, the industry ushered in a new round of high-speed development. Overcapacity is due to the low threshold and homogenization of the coating industry, but overcapacity is not a dead end.
present, many paint companies tend to focus only on how to grab the market this "cake", while ignoring whether the market this "cake" can be bigger. Obviously, many factories simply cannot achieve such a production capacity at this time.
, how to make paint enterprise decision makers pay attention to the "brand" effect has become one of the key to solve the problem. Therefore, under the guidance of huge market demand, breaking through the bottleneck of production capacity is of greater significance to brand enterprises.
At present, most of the sales of coatings are concentrated in the building materials market and proprietary stores, on the contrary, traditional coatings, e-commerce platform also began to rise gradually, which also led to the lack of coatings in this channel, delaying the promotion of paint products market popular progress. Industry stakeholders believe that their own strength is not large, low brand awareness of the paint enterprises in the store under the premise of high fees, had to be held back. It can be said that the coating is still in the stage of lack of strength.
In the face of this production into the "bottleneck period", resulting in a "bottleneck effect", if you allow it to play a role, and the state can not be lifted, a long time, psychological slack and produce a kind of inertia, it will make the whole activity and a certain industry to be abandoned. Paint enterprises to achieve the final victory, we must take the corresponding response, so that the sales channels from offline to the line, the integration of two resources, so that sales channels diversified.
conclusion: paint enterprises in the development process, should look at the overall situation, and constantly explore new categories of markets, and gradually make the brand bigger, and e-commerce is a big opportunity, timely seize the opportunity, can make enterprises closer to success.