Paint companies face up to difficulties to overcome "Internet phobia"

China Paint Network
News: For the arrival of "Internet Plus", many enterprises have been involved, but there are many enterprises suffering from "Internet phobia", the traditional industry has become the main "incidence" group of this symptom. For the traditional and conservative
paint company
, "the first person to eat crabs" always takes a lot of courage, so a cautious conservative approach has put them off in the industry.
the Internet to be intermediateized.
Coatings
enterprises rely on dealers to establish contact with consumers, if the Internet is de-intermediate, then the "Internet Plus" means that the traditional sales system will be affected, or even disintegrated, which is bound to be resisted by middlemen. Therefore, in the face of dationalization, paint companies are afraid.
the Internet can disrupt the price system: since the Internet means low prices, it inevitably disrupts the price system and the compression of profit margins. The Internet means burning money: information about the Internet is always associated with venture capital, burning money, etc. It's not all, but for those who know very little about the Internet, it's all. Those who can't afford to raise money and can't afford it will of course be scared.
the Internet is not so reliable: one idea can finance it. For those who do things solidly, it's somewhat unreliable. The Internet means disruption and iteration: subversive things, perhaps understandably. For iterations, many people find it difficult to understand. It's hard to understand, there's fear.
fear of the Internet plus, so many paint companies have taken isolation measures. Undeniably, this is a kind of self-protection, but with the rapid development of the mobile Internet, paint companies may miss out if they do not try. Insiders point out that in the Internet age, information transparency is high and information should be more symmetrical. However, the most important thing is not information symmetry, but those who control the topic of the Internet fools, did not tell everyone the truth of the Internet. For example, if paint companies know that Internet companies also have a huge push team, then paint companies will think that the original channel is the Internet era of good assets. If the coating enterprises know that e-commerce is actually to take "de-intermediateization" to let the channel model, then it will not be afraid of channel conflict. If you know that Baidu actually rely on telephone marketing, then the Internet is not so mysterious.
say that "Internet Plus" is a first-hand project, which is not false. Because the greatest fear comes from the first hand, no matter how calm the ministry, as long as the first fear, it is equal to the overall company fear. To tell you the truth, it's normal to be exposed to fear of the Internet, but slowly tracking some businesses and participating in practices will find that the Internet is not worth the fear. Therefore, for paint companies, only put into practice, the fear of the Internet plus model will always be eliminated.