Paint companies forced into the "new normal"

China Coatings network
: 2015 China's
coatings enterprises
will encounter unprecedented difficulties,
coatings
enterprises were forced to enter the "new normal" market circle. China's coatings industry from 2015 began to officially enter the "New Normal of China's coatings", manifested in the following five aspects, one is overcapacity, typical oversupply. Second, the overall growth rate of China's paint industry has slowed. Third, the market competition tends to be white hot, brand survival of the fittest more obvious. Fourth, strict policy control, vigorously promote environmental protection products. Fifth, users value the quality of products, environmental protection products will be more popular.
there are two big trends in today's world, one is the Internet Plus and the other is Industry 4.0. What China actually needs more is Industry 4.0. As a world paint manufacturing country, how to make the traditional industry to a new level, how to use the Internet to raise the traditional industry to a higher stage, this is a larger market and greater challenges. Paint industry as a basic industry, its future development will tend to more refined category competition and higher-end brand competition. The Internet is simply a tool for upgrading and developing coatings to connect coatings with related industries, generating horizontal productivity and vertical impact, rapidly splitting into spindle-shaped market patterns.