Paint companies have several ways to maximize alliance revenue

China Coatings network
: In recent years,
coatings
industry competition from peer-to-peer brand competition to inter-brand alliance competition. From one and two-tier cities to third- and fourth-tier cities, alliance-style price-cutting activities are emerging, many
ponsoic enterprises
have also joined the camp of the brand alliance. But for the coatings industry's alliances, to maximize the benefits of the alliance, companies also need to add some skills.
alliance to uphold the principle of high lift, choose a better brand than their own, through the big money to improve their own brand influence, at the same time, as far as possible to participate in the planning. In the planning process to take into account their own interests (including booth selection, price order, community marketing arrangements, advertising arrangements, etc.), must not do the brand, will be marginalized. At the same time, after the formation of the alliance, the requirements to identify the lead, the implementation of each brand responsibility and staffing, the requirements of daily card sales reports, and reward and punishment mechanisms, in order to ensure the effectiveness of the alliance.
before forming an alliance, paint companies need to analyze the market in their region and understand the previous alliance operations. According to the consumer and competition situation, put forward the form of the alliance and the focus of the appeal. On the basis of a clear focus, identify key elements that influence local consumer behaviour, while identifying the main and secondary channels of customer sources, and the planning phase should take into account the multi-channels of customer sources in order to reduce risk.
in the current market environment, customer sources are a very important part of all affiliate activities. Operators need to strictly control every day everyone's work content, especially the implementation of community marketing and telemarketing, the global
coating network
think that the brand alliance to achieve the best results, we need accurate community marketing, and ensure that the sale of cards to reach a certain number, in order to form popularity, must not use the way to invite customers. Practice has proved that send cards often can not be exchanged for the arrival of customers, while the operator to use the immediate incentive mechanism, in order to achieve better results.
no matter what kind of venue the alliance is in,
coatings brand
need to carefully display the product, so that consumers can form a comparison. Product display should also pay attention to the details of the management, such as product quality, cleanliness, price tags and so on. At the same time, it is also important to create an atmosphere for temporary exhibition halls and to create visual impact on consumers, thus increasing the irrational elements of their orders.
the current alliance activities, most of them through price cuts to mobilize consumer enthusiasm, so the brand and cut prices of the close cooperation is very important. For consumers, they want to be cheap and affordable, but there's no reason to be cheap, and they don't buy it. Therefore, whether it is price cut or brand side, to give consumers an affordable reason, and pay attention to price and local consumer compliance, too high and too low. Too low a word will make consumers doubt the quality of the product, too high and far beyond their budget.
in short, the coating industry alliance activities is a systematic detail of the work, coating companies in order to achieve success and desired results, it is necessary to be prepared for the details.