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    Home > Coatings News > Paints and Coatings Market > Paint companies how to build a "tall" WeChat public number

    Paint companies how to build a "tall" WeChat public number

    • Last Update: 2021-01-23
    • Source: Internet
    • Author: User
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    China Paint Network
    News: "Looking forward to the moon, brush WeChat with your head down", following the previous micro-blogging marketing, WeChat marketing, after the popularity of WeChat public platform is now out of the way, so that all enterprises. Especially in the traditional offline market tightening, real market competition white heat situation, many
    coating enterprises
    began to focus on the development of the new WeChat platform, all hope to use WeChat public number operation to break through the marketing homogenization dilemma.
    However, in WeChat has repeatedly stressed that is not a marketing platform, always put the user experience in the first place at the time, how to not only abide by WeChat high service, high experience principles, but also through the operation of the enterprise public number to quickly export commercial value, to do a "tall" public number, has become a
    coating
    enterprises racking their brains.
    the Internet age, in the face of thousands of paint corporate public numbers, so that many practitioners do not know how to choose to pay attention to some high-quality public numbers to obtain useful information. According to the survey, the vast number of practitioners are very important to WeChat public number content and traffic. Therefore, constantly create high-quality content, retain the flow of visitors, while attracting more attention, has become a paint company WeChat public number must do.
    We don't have to push articles about paint every time, but instead promote small knowledge and techniques to popularize some of the current hot news, but can be loved by fans." Here, the author to "a certain technology" this WeChat public number as an example, to explore how a certain operation of WeChat.
    Open a certain WeChat public number, you can see a number of push articles quite uniform, almost two articles a day, these two articles are not simply for a business itself advertising, but more is to promote the industry's information, so that readers understand the current state of the industry; Popularize some day-to-day knowledge and new policies and regulations. In the author's opinion, such a WeChat public number, the article is not boring to read, but can make a lot of money in it.
    Overover, is also mentioned above, a WeChat public number basically every day there are push articles, and the number will not be many, this will not cause the fans' disgust, but because of the article push time stability to retain some fans. As we all know, water does not flow into dead water, the public number is not active is a dead number, so paint companies every day out of fresh content is a necessary condition for activity.
    to learn from a certain WeChat public number, paint enterprises can find some do better, but also recognized by the public number for reference, its essence into their own public number, to make high-quality content.
    , of course, persistence is important. Every day adhere to push content, adhere to the relevant platform to push their own accounts, adhere to a series of ways to promote themselves, increase fans, I believe that soon, such a paint company public number can be successful.
    online event on WeChat Public will enhance the interactivity between paint companies and fans, as well as attract other fans to the public. At present, it is well known that online activities have large turntables, scratch cards and other award-winning activities; There are other types of public numbers directly to users to play fun games, picture magazines, voice greetings, coupons and other forms of content push, and for users to share, enhance interaction with the brand.
    as one of the traditional industries, the past is to hold some offline activities, such as physical store promotions. However, with the rapid development of the Internet, the rise of network marketing, traditional marketing model has been affected, some paint enterprises have learned to combine online and offline activities to promote their own brands, enhance the influence of their own brands. For example, in the coming of Father's Day, Zhuang Classic Paint advocates singing for love, start shooting Father's Day micro-videos, about the feelings between people and fathers, share beautiful clips with their fathers, and on Father's Day, the introduction of love, enhance communication and interaction with fans. At the same time, there are many paint enterprises in the holidays to engage in some online promotional activities, with the help of holiday publicity to give back to consumers.
    coating enterprise public number to promote, promotion, first learn to serve 500-1000 WeChat customers, enhance user activity, which is the basis, and then continue to enhance the value of the public number. How many users do not represent marketing ability, it is only a number, users actively and effectively forwarding and interaction is the core value of public number marketing, more creation and internet users to communicate the topic, in order to make the whole public number active, to achieve the purpose of coating enterprise marketing communication.
    to do marketing, no communication, that still play? So for the paint company public number, how to get out, let more people know that your account is the primary purpose. The promotion of the paint enterprise public number mainly depends on the following channels:
    WeChat was born, in addition to convenient communication between friends, the circle of friends has also become a good stage for display. Paint enterprises use their own existing customers and employees and other resources, the public number of some good articles or content to share with WeChat groups or circles of friends, causing people's attention.
    This is very similar to Weibo, that is, KOL, find some weChat in the big, let them help you recommend content, will bring a lot of attention and sharing, follow the big curry (big enterprises), but also paint enterprises public fan marketing an important means.
    general coating enterprises have their own official website, weChat public number QR code published in the official website prominent place. When publishing relevant information, weChat public number into it, great convenience
    coatings company
    potential customers concerned about enterprise WeChat.
    is still a traditional industry, in the online activities at the same time, but also inseparable from offline activities. Therefore, visiting customers is a part of the paint enterprises, so you can print the company's WeChat public number two-dimensional code on the back of the salesman's business card, the salesman can recommend customers to pay attention to the company's WeChat when visiting customers to exchange business cards.
    WeChat can now do paid promotion, WeChat promotion funds of enterprises can do paid promotion, in addition, through flyers, posters, product packaging and other forms, the public account QR code can be very good display and dissemination. Especially for coating enterprises and merchants with offline storefronts, it can better attract users to repeat purchases.
    6. Other channels: such as blogs, QQ, websites and other media platforms, in order to establish stealth assets. This is based on the past networking and influence of coatings executives and employees. Importing fans from these platforms to WeChat Public is a regular tool. Xiaomi is said to have millions of Weibo fans, 10% of them successfully imported Into WeChat, with the rest coming from various activities. At present, blogs, microblogs, etc. are still a gold mine, the paint enterprise public number subscription population conversion volume has greatly improved.
    believe that we all see the success story of The Internet about Durex building an eight-person chat team to chat with fans every day. However, Durex's chat is not too forced, such as the nest mother group, La cara, OPPO and other public number of the chat is forced.
    when clicking on the "instant chat" in the menu of the nest mother group, there are immediately professional consultants to chat with netizens, after the chat, will also ask netizens to make comments on their services. Nest mom group for fans to provide this anytime, anywhere, zero distance and expert exchange benefits, so that netizens deeply feel the sincerity of the business, real and strength. Isn't that a push?
    present, most of the paint companies online chat mainly concentrated in the company's official website, some official website as long as you click in will find that there will be automatic window pop-up to guide you to chat with business people. However, the company's WeChat public number has not yet done so, but also set up a keyword reply. Adopting a custom reply machine can also improve the effective communication experience for your fans.
    the maximum number of custom entries that can be set in the background of the public platform is 200, if it is simply set "hello, place, introduction" and other keywords on mediocrity, but let new fans feel boring. Can continue to improve on this basis: first set attention to automatic reply content: "I am happy to pay attention to our XXXX, please reply to the number 1 to understand us, enter 2 to understand the offer, enter 3 to understand the gift, enter 4 to understand the location..." and so on, so that new fans interact, when the fan input numbers, you can also set the next content, step by step to make custom reply more interesting, attractive.
    micro-community is an interactive community based on WeChat Public Number, which can be widely used in WeChat service number and subscription number, and is a beneficial tool for WeChat Public Operators to build popular mobile community and enhance user stickyness.
    Micro-community to solve the same WeChat public number users can not directly communicate, interaction problems, the public number one-to-many one-way push information into a user and users, users and platforms between the "many-to-many" communication mode, two-way communication to bring users a better interactive experience, so that interaction more convenient and smooth.
    coating enterprises can be based on the common interests and topics of fans, combined with postings and responses, to promote users from passive information recipients to mobile Internet information creators, in the public number and users, users and users of the interaction between the joint content manufacturing and dissemination.
    excellent public number article should contain these structures: title, summary, guide attention, guide, body decoration, list of recommended articles, etc. Here the title, abstract, guide the focus is to in-live the public number of the three swords.
    a good title that increases reading N times, but writing a title is definitely a high-tech job. How to write a good title, learning very deep, just like students learn composition, here is not to repeat, as long as there is want to "words are not surprising death" that heart on the line.
    And the summary is a single image in the picture below a paragraph of text, many people will ignore the summary part, let the summary of the content automatically added, in fact, this part of the content for the single image is still very useful, here is an additional explanation of the article title and picture, can let others understand the paint enterprise public number of the content is, there is a benefit is that it can be used as an advertising space.
    addition, an excellent guide to the attention, but also to increase the fan conversion rate N times. What is a good guide? Describe in a few words:
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