Paint companies please note! White advertising is not for everyone.

China Paint Network
News: Some time ago, Haier with extremely simple posters to blow up the Internet, in addition to "August 11th is not scattered" no more accurate information, for a while became the object of reprint, which reminded people of "8.11" unlimited speculation. So, what
the
of the company's coatings enterprises?
, companies post promotional posters on Weibo that clearly inform them of the specifics of the event, including the time, place and content. And Haier's "811 see", can be said to be unique, people have to admit that this advertising "leave white" is really smart! Eat big fish and meat every day will be tired, you have to change the taste. Similarly, for people who see a lot of complex, dazzling picture advertising, suddenly there is no lengthy text, no complex pictures, only a few numbers of advertising will certainly let you shine. In the artistic creation of calligraphy and painting, the whole work picture, chapter law more coordinated and exquisite, giving people a strong visual impact and unlimited imagination space, so it is widely used in advertising. Haier "811 see" is the appropriate advantage of the use of advertising "leave white", for the activities to do enough gimmicks.
careful observation, it is not difficult to find: many well-known enterprises in product promotion have to use white advertising. The most representative number of Apple iPhone ads, the entire ad, no complicated background, no lengthy data introduction, no extra elements, only the products you need, extremely simple! This practice is well worth
the
of coatings and enterprises to learn.
In this era of reading pictures, consumers are exposed to too much information, paint advertising if you can not quickly catch the eye of consumers, to impress them, will be quickly covered by other information, advertising effectiveness will be greatly weakened. Good design is simple, so is good advertising. Long advertising words and complex patterns, easy to let people ignore the product itself, and cause a lot of noise. Consumers don't notice products without extra elements, and the product itself is creative.
in today's advertising environment, the spread of real and false advertising filled people's lives, people began to become numb and even disgusted with advertising! Paint enterprises want to touch the nerves of consumers, so that consumers on your advertising cold, you have to take the road of simplicity, learn to leave a proper white.
advertising "leave white" in order to attract consumers' visual attention at the same time, but also attract consumers to pay attention to and interpret the meaning of advertising. That's why simple ads are now more popular with consumers. Paint enterprises as long as the proper use of white advertising can play a huge role in the harvest of unexpected surprises, so as to help
the long-term
of the paint brand.
if consumers already have a certain understanding of your paint products, advertising is just to establish a brand image, then the white-leaving approach can play a huge role in achieving a good publicity effect. If the promotion is a new product, consumers may not have heard of, or just heard of, then paint companies advertising or use more ink as well, otherwise it will only let consumers a fog, let alone publicity effect. Haier is able to successfully use white advertising to win the public's attention, there is a first condition is that Haier brand itself has a certain degree of visibility! Therefore, paint enterprises in the choice of advertising strategy before their brand status and product visibility to have an objective and accurate understanding.
, Haier's posters give a veil of mystery, and there are topics that catch fire. As a paint enterprise, it is indeed worth learning and learning from. But at the same time also need to remember, must choose according to their own circumstances suitable for their own, can not copy, otherwise it will be counterproductive.