Paint companies want good performance need to find the right marketing weather indicators

China Coatings Network
: It can be
that
coatings industry in the development process, the crisis and opportunities are accompanied. In the past two years, in the face of the weakness of the property market,
coating enterprises
as the downstream industry of the property market has also been mapped, can be described as "days" is not comfortable. However, if coating enterprises want to have good performance, but also to find the right marketing weather.
in the current paint market, many enterprises think that the development of marketing strategy seems to be only a matter for large enterprises, small and medium-sized enterprises have very few clear strategies, some do not even have. In the minds of these companies, on the one hand, they think that strategy is nothing compared to implementation, and on the other hand, they don't know how to develop a suitable strategy. In fact, the domestic small and medium-sized paint enterprises to transform to develop, we must be under the guidance of the correct marketing model, so that there are more building.
coating products marketing war, marketing has become a war, small and medium-sized paint enterprises in order to win, it must be more powerful weapons than their peers, through flexible strategy and tactics to win. The war robbed the rye is different levels of consumer psychology, paint companies to occupy the position is the consumer's brain. Consumer brain memory is limited, the position has long been "full" of various types of enemies, the only choice is to defeat one or more competitors, in order to obtain a "place."
Small and medium-sized paint enterprises in the choice of marketing strategy, we must make accurate judgment and understanding of the existing marketing environment from the concept, only the concept is correct, the starting point of enterprise thinking can be correct, thinking starting point is correct, it is possible to work out the correct marketing strategy. The marketing model of enterprises largely determines the sales performance of enterprises, especially for small and medium-sized paint enterprises. Because the resources of small and medium-sized paint enterprises are quite limited and can not afford to lose, marketing strategy and tactics have become extremely important to small and medium-sized enterprises compared to large enterprises.
, paint enterprises to develop, we must have a good marketing strategy, and marketing strategy to be in line with the development of enterprises.