Paint dealers don't get stubborn, it's time to change.

China Coatings Network:
: It is well known that the
of
industry is closely related to the real estate industry. With the country's macro-control of real estate, the home industry has been hit hard by unprecedented. Is the so-called "Cheng also Xiao He, defeat also Xiao He." Think of the real estate industry when the scenery is infinite, the paint industry is how. Because of this, the real estate industry a "sneeze" will also lead to the paint industry a "heavy cold."
the current paint market many dealers have the following three "state." Alas, in order to make more money, dealers, stop stubborn, it's time to change.
is obvious, the current paint industry, like a "monk more porridge less" situation. The property market is light, the paint market surplus, dealers everywhere have come "pressure mountain" call. Domestic large-scale paint stores closed, de-market news is endless.
take Beijing for example. Some big stores once had tens of thousands or even tens of thousands of square meters of operating space. Even if many dealers are obvious to all, even if they say "pressure mountain", but not touched by these. If there are more monks and less porridge, someone will starve. Regardless of what brand you do, whether you can "get porridge" depends on the consumer. Many dealers are still using the old business model waiting for customers to come, as customers go.
Don't know this is equal to "keep the rabbit"! Compared with those excellent performance of the store, stores, they all got rid of the inherent concept of reverse to be obediible, chose to "go out, introduce" instead of "dry and so on." Because they know that "wait" is equal to "dead"! Everyone in the market cake knows sweet, only choose the "going out" way, there is a chance to taste "sweet". To attack as a guard, is the best defense!
China's paint industry, thousands of manufacturers, dazzling all kinds of brands. This affected a group of dealers in the paint industry. Many dealers have made a brand, after a period of time did not earn their desired money, will focus on other brands. So attracted by the promotion of other brands, pushing away the previous brand to re-establish a new brand. However, the new brand, the effect is not satisfactory. So the trick repeats itself, once again looking for a new brand, pushing off the last brand. The end result is to push one, fail one, fail one, push one, and enter a vicious circle. In the end, you may have made money, but most of the money you made went to "sticking it on the wall" for the renovation of the replacement brand.
there are other dealers, do a brand to make money, think that there is a certain economic and management basis, choose to do other brands. I do not know the different brands, for the consumer demand, in the face of consumer groups, the need for marketing promotion, access to factory support and so on poor, fallacy thousands of miles. Leading to in order to do a good job at the same time two brands of their own physical and mental exhaustion, the performance of the two brands store is poor. Many dealer bosses complain every day that they are tired enough to make money.
In 10 places to dig wells, it is likely that 10 places have not dug out water, to dig water: must be 1 meter wide 1000 meters deep, must use the power of focus, business model to be sustainable, replicable, can be directly imported. The road to greater strength will be smoother and wider.
"I've done a great job and I don't need any changes," he said. Many dealers are very difficult to accept fresh information people, they do not listen to other people's opinions, do not want to easily change the status quo, especially some older dealers keep the old business philosophy, too believe in their previous experience, think that the previous success experience, in the current market environment can still be successful.
today's paint industry, the new environment, we must abandon the old ways and methods, innovative management and marketing methods. In fact, as a distributor should consider their own consumer groups have not changed? Has there been any change in the source of your talent? Have your competitors changed? Has the shopping mall environment changed? Has there been any change in your own manufacturer's policy? How are you going to change yourself? The only constant in the world is change!
society in the development, the paint industry is also progressing, as a paint industry dealers, if the thinking can not keep up with the pace of the times, then from the crowning dealers to do "distribution injury" the last step into the "distribution."
"repeat the old practice and get only the old results". In today's paint industry, yesterday's successful experience may be a stumbling block to tomorrow's development. The development course of China's coatings industry has fully proved the correctness of this truth.
today's paint market situation, learning ability is the greatest competitiveness. For the weak, the market is ruthless, because it will brutally eliminate the weak, but for the strong, the market is sentimental, because it will open the door to wealth for the strong unreservedly. Only by discarding the past "state", through continuous summary, continuous learning, continuous thinking, continuous innovation, dealers continue to profit and the road can be watered down.