Paint dealers to join must know 7 elements.

China Coatings Network
News:
paint
dealers to join the agent is good to make money, if the preparation is not enough then you will face the danger of loss. For the existing paint dealers, or the intention to agent distribution of paint entrepreneurship, just can sum up the success or failure of 2013, thinking and finishing the 2014 city slack better
paint brand
, business success rate is much higher, because of good reputation, high visibility, product advantages, then the product is better to sell, market development difficulties correspondingly smaller.
this end, the author collated some professionals and successful dealers in this area of experience, a total of seven, hoping to help every paint dealers and entrepreneurs.
research shows that the paint market brand consumption has been quite mature, almost most consumers in the decoration, will choose some brand awareness, good reputation of the paint brand, and some relatively strong decoration companies and designers, also tend to cooperate with the brand paint.
In such a market environment, dealers in the decision to join a paint brand, it is necessary to compare the manufacturer's brand strength and credibility, position in the industry and so on, while understanding the manufacturer's production base, patented technology, product type and quality, the size and number of enterprises, past sales, the past dealer situation.
according to the experience of a 3A environmental paint dealer, in terms of brand selection, must be combined with local consumption capacity and decoration market conditions, and agent environmental protection paint is the best, such products in the market is better to sell.
in the agent of a paint brand, the products are provided by manufacturers, dealers are completely tied to this line, in this case, product quality is actually the most critical.
Generally speaking, good quality products, most will not worry about sales, even if marketing is not very good, but there will be people to buy, after all, good products can accumulate word-of-mouth, the longer the time, consumers will accumulate more, the greater the impact.
almost all professionals will emphasize this point, before joining the agency, it is necessary to examine the enterprise's existing product range and technology, application success stories, etc. For example, 3A environmental paint a dealer told the author that he joined 3A environmental paint before, 3A environmental paint is now using some technology, equipment, etc. , have been examined and sorted.
successful dealer experience revealed that in the choice of agent brand, we must do enough user word-of-mouth survey work, that is, ask more owners, designers of the evaluation, there is online search, online forums, microblogs, blogs may have this aspect of the evaluation. All well-known paint brands, in the sales road is generally not worried.
generally speaking, manufacturers will provide dealers with some advertising, promotional materials, special products, training support, naturally, the more such support, the greater the help to dealers. In the choice of agent brand, naturally can be inclined to that kind of support more manufacturers. In the previous set of heat transmission network 3A environmental paint dealer story, 3A environmental paint to the dealer's system support has won unanimous recognition.
also a matter of concern is that manufacturers launch new products at a rate, according to the construction and home paint situation, the strength of the brand is generally launched every two years a product. When choosing a proxy brand, it is recommended to look at how many new products have been introduced by brands interested in joining in the last three years. Take 3A environmental protection paint as an example, in the last three years, there are mainly excellent net wall paint, love baby wall paint and so on.
coating product pricing, will affect the sales of products, if the brand positioning high-end, have a good market awareness, pricing can be relatively high; This is in line with the laws of the market. When acting for a paint brand, it is necessary to analyze whether the manufacturer's product pricing meets the needs of the market.
And most importantly, when acting for a paint brand, you need to analyze the input-output ratio, especially the profits that can be generated, such as how much profit you can make by selling a barrel of paint, or you can put it in a period of time, quarter, half year, or year to evaluate the profits that can be realized."