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    Home > Coatings News > Paints and Coatings Market > Paint e-commerce "service" in place, where customers run.

    Paint e-commerce "service" in place, where customers run.

    • Last Update: 2020-09-15
    • Source: Internet
    • Author: User
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    China Coatings Network
    : Under the market economy conditions, customers demand more and more services,
    coatings network
    network marketing services requirements are the same. However, for the time being,
    coatings
    network marketing services in many ways can not get a bit, far from the customer's expectations of service, the main problems are the following:
    can not protect personal privacy. The existence of network hackers, viruses, etc., makes the Internet produce a lot of information leakage phenomenon, especially when the network cooperation, shopping, often appear personal privacy is violated, resulting in personal economic losses. Some enterprises use personal information to carry out various marketing activities, and even some bad enterprises sell personal information for profit. These phenomena make customers in the network consumption will have a lot of concerns, must be paid attention to.
    customers of the paint network network marketing services of low trust. In the era of network economy, in the process of e-commerce gradually mature development, customers' trust in network transactions and the quality of transaction products, after-sales and other issues have more and more requirements, but there are many problems in these aspects. In particular, when customers buy products through the Network, there are doubts about the basic information of the products provided by the merchants, the after-sales service of the products, the quality of the products, whether they can get the products on time after purchase, etc.
    customer satisfaction with online customer service is low. Paint network marketing staff is mainly online customer service, online customer service needs to answer customer inquiries in a timely manner. However, in reality, there will often be some online customer service to the customer's attitude is not good, the customer's inquiry response is too slow or even do not reply, the customer's request to make a commitment but did not achieve and so on. As a result, many customers are dissatisfied with online customer service when conducting online transactions.
    In reality, there are still many problems in the network marketing services of the coating network, in view of these problems, enterprises should improve from the following aspects, and effectively customer-centric, to meet customer demand, and better improve the quality of the network marketing services of the coating network.
    to protect the privacy of our customers. The right to privacy of personal information in cyberspace mainly refers to "the right of citizens to enjoy the peace of private life and private information in the network, to be protected by law from illegal infringement, knowledge, collection, reproduction, disclosure and utilization by others, and also to prohibit the disclosure of certain sensitive personal information, including facts, images and damaged opinions, on the Internet". Web privacy contains the main content: personal data, private information, personal areas.
    In this way, for enterprises, when conducting online transactions, we should pay attention to these aspects: to be able to protect customer data and information, timely block unauthorized illegal access, to let customers know where their information is used, how to share, to ensure the customer's right to know, if there is unreasonable use of customer information, customers have the right to refuse, to ensure that customers can modify or delete their own data information at any time and so on.
    to provide better coating network network marketing services to enhance customer trust. Enterprises should provide a more comprehensive coating network network marketing services, to better meet customer demand, improve customer confidence in the paint network marketing services. We can start from the following aspects: First, the merchant to ensure the accuracy and authenticity of product information and quality description. Online sales of products, the information provided on the network should be accurate and in line with the actual, the description and picture of the product should be based on the physical, so as to ensure that customers are not misled when buying, increase customer trust in the product. Secondly, to ensure that the product after-sales service. Merchants should also be able to ensure that products sold online and other ways of selling products can allow customers to return goods within a certain period of time after receiving the goods, to provide customers with maximum convenience. Such behavior can increase the confidence of customers to shop online. In addition, merchants can also provide continuous tracking services, strengthen communication, after the sale of products can allow customers to evaluate products, and timely understand the views of customers, which is the unique conditions of online shopping, so that customers can always answer questions, but also according to customer reaction to improve and enhance their services in a timely manner. Again, ensure logistics. Online shopping and shopping in the store is different, customers pay through logistics to get the product, the product in the logistics process may be received in time, whether there is damage and other issues, so merchants should do a good job with logistics companies to ensure that products can be purchased by customers within a few days after payment of products safe and non delivery. Finally, to ensure the security of customer payment at the time of transaction. This is also a lot of customers when shopping online worry, which requires enterprises to set up a secure trading platform, to ensure that customers in the payment of personal information is not disclosed, to ensure that customers' money is not stolen, so as to better improve customer trust in online shopping.
    strengthen the training of online customer service to improve customer satisfaction. For any coating network marketing enterprises, online customer service is essential personnel, this part of the staff directly represents the image of the enterprise, their attitude is also directly related to the paint network network marketing services, related to whether customers are satisfied with the enterprise. Therefore, enterprises should strengthen the training of online customer service, improve the quality level of online customer service, to ensure that customers have any questions about the product, online customer service can be timely and friendly answer, to enhance customer satisfaction with the product and even the enterprise. At the same time, enterprises should also give online customer service certain permissions, so that they can face customer demands on product prices, logistics and after-sales service, etc. flexible handling, which can also improve customer satisfaction.
    To sum up, the coating network network marketing compared to the traditional marketing methods, is a new concept and marketing methods, enterprises to do a good job of the paint network network marketing services, to communicate with customers in a timely manner, pay attention to customer demand differences, strengthen the service concept, strengthen the training of employees, improve the quality of staff and service quality.
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