Paint enterprise development of the overall home needs to have a complete plan

China Coatings Network
: At present, although the industry market competition is intensifying, but there are still a lot of big brands
soyon enterprises
overall sales are still good. In this era of great integration,
coatings
enterprises to survive in the fierce environment, product development, design, brand promotion and other aspects of planning is the enterprise to face market challenges, essential prerequisite homework.
2014 paint market downturn, increased competition in the industry, but many big-name enterprises still methodically layout planning the overall home, more enterprises to achieve "counter-trend growth."
new standards involved in the overall home has been 5 years, but in the integration of resources, the integration of coatings and other industries between the degree of specialization is not high, so took a difficult road. The new standard this year integrated the complete overall home ancillary products, while in terms of sales, this year's total sales of 320 million, has completed this year's annual target, two-thirds of which are paint, cross-border sales compared to the previous increase of 40%.
The overall home is the direction of transformation and development of many paint enterprises, which is also one of the ways for paint enterprises to achieve diversified development to deal with the fierce war, but is the so-called "interlased like mountains", the overall home road is not smooth. Even big-name companies will take detours in the face of new market trends.
new logo in the layout of the overall home, around a lot of detours. Industry insiders say, why the new standard from the main door industry to cross-border to do the whole home? Because one-stop procurement, specially customized for customers he wants the whole home and other ancillary products, this is an inevitable trend of the development of the times, it is precisely because of understanding this trend, only from the custom products, step by step close to the direction of the overall residence. Therefore, coating enterprises in adhering to the traditional main business at the same time, if you want to successfully transform the overall home, so as to obtain greater development, but also need to make full use of their own resources, for a well-planned.
based on the development of the overall home more successful large-name enterprises, we can see that these enterprises in planning the overall home carried out the following planning.
, the paint industry market product homogenization phenomenon is serious, plagiarism with the wind. Whether it is the design, use value, or the technical content of the product has gradually conversized phenomenon, leading to the enterprise brand characteristics tend to be ordinary. In the coatings industry, if enterprises do not strengthen product development and design, then the entire paint market will be caught in an infinite vicious circle.
experts believe that the layout of the product is very important, you lay out what products, positioning what kind of people to produce, the production of products sold to whom, these from the beginning must first lay out the bureau and planning, and to be reasonable. In this post-80s and post-90s modern society, enterprises should identify new consumer groups, do a good job of consumer positioning, targeted customization of products in line with the modern young groups, in order to win the audience in the overall home industry.
the choice of publicity channels to follow the overall marketing strategy. With the continuous development of Internet technology, the network has become more and more important in people's daily life. Many paint enterprises to keep up with the development of the times, for the Internet to increase a new type of marketing channels.
for enterprises, the sale of products is not the end, after which also need to consider the product after-sales service. And in the overall home customization era, perfect after-sales service can reduce consumer concerns. Industry insiders say that custom enterprises pay the most attention to service, our services from the pre-sale start, including product development to the market, the company will be dealers to carry out technical training, so that they can fully grasp the performance of the product, in order to better serve our customers.
development has become an industry trend, but coating enterprises to achieve cross-border development is not so easy. Enterprises must make full use of their own resources, do their homework, in order to survive in the market competition.