Paint enterprises do not take sales as marketing.

China Paint Network
News: Sales are based on market demand to sell goods to consumers, and marketing is based on the characteristics of their own products to guide consumer consumption, even in the absence of demand to create demand;
, many people think that sales are the top priority of the enterprise. I do not know, although the dragon 18 palms are the most powerful is the last palm, but the last palm is the first seventeen palms of the series. So, good marketing should pay attention to which links?
to do a good job of advertising promotion. Perhaps some people think that advertising promotion is on TV, newspapers, do some flyers, stickers, send some cultural shirts, washing powder and other small gifts. In fact, otherwise, advertising promotion needs to be planned, and planning throughout the marketing process. Global
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learned that many well-known brands in the early stages of product development for the later advertising promotion to do a good job. For example, an oral liquid, merchants from the beginning of the packaging bottle design for blue, after advertising has been playing blue bottles, to distinguish from other products, the result of the product sold out.
planning is the soul of the whole marketing. Successful planning is proved by practice, its essence is to play their own advantages, no advantages to create advantages, become inferior to advantages. The business model plays a vital role in the planning process, it determines the direction of enterprise development and profitability, but also determines whether the healthy development of enterprises, can become a hundred-year-old shop. Patterns do not change as managers change, not as managers' attention shifts.
addition, to determine the business model of enterprises, but also to create accurate mold, otherwise the mold is not accurate mode will go the way. Mold includes operating system and management system, operating system includes strategic planning, tactical development and implementation, management system includes production, sales, financial management and so on. Business model can not be modified at will, but some molds can be changed according to the situation in due course.