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China Coatings Network
News: 2015 for the
coatings
industry is a booming era, many
coating enterprises
squeezed head also did not change the fate of enterprise bankruptcy, then how should the coating enterprises do to turn the tide? Below let the nine positive building materials network for everyone to analyze.
Quality non-conformity problem has always been a major bottleneck faced by domestic paint enterprises, although many paint enterprises have been to "quality first, quality first" as the slogan, but from the current situation, these so-called slogans, really become "slogans", and did not come to fruition. According to incomplete statistics of China's Jiuzheng Building Materials Network, in 2015 China's quality inspection bureau found that a number of paint enterprises of substandard quality, its specific list as shown above.
From the list of non-conforming enterprises in 2015, we can find that the main items tested are soluble heavy metal mass fraction (lead), toluene, xylene, ethyl benzene content, volatile organic compound (VOC) content, ratio, wash resistance project indicators, wash resistance value, free formaldehyde, stretch strength, fracture elongation, low temperature bending, impermeable water, solid content, dry time, etc. Product innovation should be based on the quality of the product, just like "not yet learned to walk to start running", it can be seen that this is not in line with the law of survival. Self-smashing is the stupidest thing to do, catching consumers is the top priority, building trust is hard, but breaking trust takes only a second.
innovation, funding is one side. First of all, overcapacity is one of the reasons for the lack of funds. China's large base, domestic demand, operators flocked to encourage large-scale production of employees. When the market is saturated and supply exceeds demand, the paint products produced become "abandoned babies". If the money is not recovered, it will be very difficult for the enterprise to survive. Then the first thing to do is to solve the accumulation of goods, processing and re-production on the original products, integration of resources, increase the added value of products. You can also look for investment opportunities to transform your business quickly.
quality of life of the Chinese people has made rapid progress, market demand forced the industry to develop new products. In addition, the country's high-pressure environmental protection policy so that many enterprises continue to look for new raw materials. The latest news green paint has a new progress, a German food company "Deli Garage" developed an edible spray paint, this spray material can be widely used with any kind of food, paint without any taste, its role in the largest role is to package the appearance of food, can change the nature of food to another metallic color, thus giving a unique food feeling. There is no doubt that this has brought a new opportunity to the coatings industry, which is a new landmark. The main tone of the "13th Five-Year Plan" of the coating industry will be to promote the fact that VOC volatilization content in the production and use of oily coatings is too high to cause environmental pollution, and many areas at the beginning of this year have begun to levy VOC emission tax, oily paint enterprises feel the pressure to survive, the paint industry has reached a critical stage that must be adjusted. Furniture industry green environmental protection coating is the only way, the industry upstream and downstream cooperation is to achieve mutual benefit, to achieve a win-win situation. New and old replacement has always been the law of history and the market, "water in and out" environmental protection paint is favored by the public, the international water paint has reached 70% to 80% of the market share, in some developed countries has reached 90%, in the domestic, water paint only about 10%. It is clear that China's technology has dragged its feet, carefully learn foreign technology, take the strengths of others to make up for their own short, this trend is always trending, want to join the leading enterprises, it is necessary to have its own characteristics.
because of the economic downs in the real estate industry, the paint industry is affected by it is also walking on muddy roads. The coatings industry is limited by the need to open up alternative ways, can not reduce product performance to get more profit. There is more than one way to survive. Now the Internet is the most popular industry, because the Internet, hand travel, online shopping is no longer legendary. The model of "Internet Plus" has also allowed many industries to follow suit, can see the Internet as a tool, like "opening the door needs a key" "cutting a kitchen needs a knife", the traditional physical enterprise sales face limited customer groups, the Internet is the "key" to achieve enterprise transformation. "One-on-one" inquiries and answers on the communication platform, so that customers know more.
nine positive building materials network: paint industry depression, economic downturn is temporary, supervision of the quality of product production measures must be implemented. Product quality is not qualified enterprise painful lessons to bring us should not be negative pessimism, more setbacks more brave, adhere to development, looking for suitable for the survival of enterprise development. What is not good to give up, living in other industries, it is difficult to form a mature system, such enterprises will certainly disappear in the trend of historical development.
2015 the quality of products of enterprises should trigger the thinking of paint enterprises, trigger national thinking.