Paint enterprises "passion" is not in place new media marketing is difficult to be effective.

China Coatings Network
: With the development of the Internet, more and more
coatings enterprises
with the help of new media marketing in the industry rapidly rise. However, there are also many enterprises on the new media marketing "passion" grasp is not in place, and the actual needs of consumers fault, resulting in the marketing effect is not satisfactory. Therefore,
coating
enterprises in the process of marketing new media, must meet the actual needs of consumers.
in the era of rapid innovation of the mobile Internet, marketing thinking is constantly changing. With the rapid development of new media, the network has become the preferred medium for the public, especially young people, to disseminate and receive information, and has affected the social way of life and traditional marketing methods. But many paint enterprises blindly follow the trend, and do not accurately grasp the pulse of consumers, resulting in consumption does not buy.
indeed, although the paint industry promotional activities are frequent, a variety of no festivals are played out by enterprises, but regardless of the line and offline to do deeply in the hearts of the people of the case is very few. Paint enterprises always think that with the help of hot, "let profit" and other topics to attract popularity but little gain, in fact, paint enterprises did not find the right method, did not give consumers temperature, enthusiasm, imagine in the one-of-a-kind brand promotion, no resonance consumers with what will choose you?
coating enterprises under the Internet background publicity and promotion is not difficult, it is difficult to gather effective user groups, online and offline work together, to understand the rhythm and psychology of consumers is the most important. As a drop of "Wu Linmen pie" activities, with the help of the most popular mobile phone promotion, launch fan effect, offline activities to open up diversified development, with young people's ordinary life and learning closely related to the bar and foreign teachers to cut the tastes of young people, just in time to grasp the pulse of consumers.
media is not only a technology platform, but also a media organization. Compared with traditional media, the change is not only the use of new media technology, but also the innovation of business model. Paint enterprises want to gain a foothold in such an undercurrent market environment, then to the quasi-consumer demand accurate attack, otherwise marketing promotion seems to be enthusiastic is actually "zero degrees", can only be overwhelmed by the strong market competition torrent.
conclusion: paint enterprises in the new media marketing process, should take consumer demand as the starting point, from the consumer's point of view to promote, otherwise, blind marketing will only be counterproductive.