Paint enterprises sell "freezing point" how to break? The accumulation of customers is the key.

China Paint Network
News: Autumn is the harvest season, with the end of the off-season sales, the cabinet industry ushered in the gold nine silver ten, many enterprises have launched a variety of promotional packages to attract consumer attention. However, imagination is always good, the reality is always cruel, in today's era of promotional information, the simple means of promotion has been unable to let consumers "heart." Therefore, cabinet enterprises should do a good job in peacetime, in order to better cope with the rapidly changing market.
are often overlooked by the business, but catching them can lead to good sales results. Therefore, cabinet enterprises must deeply analyze the consumer demand and consumer psychology of potential users, establish a database of potential users, do a good job of products and services, it is important to ensure that these potential customers can be attracted to come to spend.
market segmentation refers to the market classification process in which marketers divide the market of a product into several consumer groups according to the differences in consumers' needs and desires, buying behavior and buying habits through market research. In this process, the cabinet enterprise door must implement a "grab" word. First of all, there is fores foresemost, before we have found out, on the rigid market demand around the systematic research combing, design in line with the law of market development of specific strategies and operational plans, and use all possible channels to seize market share, seize customers.
Old customers are an important driving force for the survival and development of enterprises, in the sales process, I believe that a large number of customers are mostly loyal fans of enterprises that is, old customers, and new customers because of product cost-effective and other reasons will eventually become old customers. Therefore, in the era of word-of-mouth marketing, enterprises must pay attention to the maintenance of old customers, strengthen the links with old customers, to carry out back-visit maintenance activities, in order to let old customers in the sales season "back", so that enterprises get rid of the "freezing point."
conclusion: For any enterprise, the industry crisis began to "temporarily hold Buddha's feet", often difficult to be spared in the "elimination tide", even if it survives, it is difficult to obtain long-term development. Therefore, cabinet enterprises should do enough work in peacetime, do a good job of customer accumulation, for the need from time to time.