Paint enterprises take the initiative to "trick" the mainstream consumer group after 80.

China Coatings Network
News: With the change of the consumer era, today's consumer force gradually younger, after 80 to become the mainstream consumer groups, which is the
coatings
industry is also the same. So,
coating enterprises
how to "trick" to attract this group of young consumers? This is a question that all paint companies should think about.
is currently in the domestic paint industry, there is not a younger generation of consumers for the
brand of
. After 80 is the rapid expansion of the paint consumer group, but if the paint enterprises target consumers after 80, may face the risk of consumer groups too narrow.
, the most appropriate brand strategy is to launch a sub-brand for the younger generation of consumers under a strong parent brand. This sub-brand brand name, brand connotation, brand image, selling point appeal, image spokesman are all around the young people to design ideas.
in the current terminal homogenization, product homogenization, selling point homogenization of the coating industry, the introduction of a coating sub-brand for 80, will be able to form a significant difference with other brands and partition.
80 is accompanied by the growth of television advertising generation, they have a natural "immunity" to advertising. It's very hard to get a regular commercial to impress 80. For the post-80s consumer psychological characteristics, interesting, experiantive, interactive marketing activities, more consumers can get favor, but also more conducive to stimulate their desire to buy, stimulate consumption, guide consumption.
young people are more interested in exper experienced marketing campaigns such as product trials, DIY trials, and competitive competitions. For paint brands, in addition to the end link of the experientientive environment design, you can carry out 80 after the consumer character test, according to the test results recommend different styles of paint products, in the enterprise marketing promotional activities design, to increase the interest of marketing activities. In the after-sales link, you can add some after 80 like consumer care action.
In our real life, the current 80 after the mainstream purchase is 90 square meters below the household type, the area is not too large, which reminds us of the paint enterprises, or can be developed and customized to meet the needs of small households and characteristics of the post-80 paint, to further attract these young consumers.
for post-80s, it's unthinkable without a network. Mobile WeChat, play online games, Internet chat, online shopping and so on, are integrated into the "post-80s" modern life. Marketing methods must be changed in response to consumers, network marketing is the most suitable for the post-80s young people.
For coating enterprises, to attach importance to network marketing, we must increase the cost and proportion of network marketing investment, improve the well-known real estate, home improvement, building materials and other related sites of publicity and promotion efforts, do a good job on the basis of interesting, interactive content construction of enterprise websites, strengthen the promotion of the site to improve popularity.
At the same time, take advantage of the network group buying platform or try online paint stores (city), for consumers after 80 to open convenient procurement channels, the use of e-mail, forums, blogs, network video, WeChat and other tools to strengthen brand communication with consumers after 80 or hot topics to create.