Paint enterprises to do marketing, "pain point experience" is indispensable

China Paint Network
News: At present, the rapid development of the Internet, and the home wear industry is also in the stage of rapid development, for this, many business giants also intend to use the Internet as a weapon, trying to eat home clothing this "big cake." And in recent years, pain point marketing has also become an important marketing method for many enterprises, so, let's go to the Internet homewear in the doorway!
In the past two years, the traditional industry is fission speed to accept the impact of a new wave of the Internet, just as
coatings
and other household building materials industry is facing the impact of e-commerce, this time, it is the turn of the home improvement industry. "Disruptors" are playing the "zero profit, short duration, standardized construction" banner, stirring consumer-sensitive nerves, and its dazzling Internet labels also let the traditional homewear industry calm no longer.
although the back of the real estate industry has trillions of market capacity, but the homewear industry has been unable to get rid of the scattered, extensive industrial pattern, which directly led to the industry's profits more diluted. Homewear industry product line complex, long service chain, large cycle span and other industry characteristics, and make it once isolated from the impact of the Internet. Several sites that had earlier tested the water internet, such as Qijia.com, which had been purchased by groups, and Fences, which adhered to the community forum model, also stayed on the Internet simply to move home-based platforms. And this new round of Internet homewear O2O war, but took out the Internet thinking "fast and convenient, standardized" sharp weapon, a big move to subvert the traditional homewear industry model.
Pain point marketing, is the Internet community often hangs on the lips of the fashionable words, the use of consumers are "not afraid of not knowledge of goods, afraid of goods than goods" the kind of loss and dissatisfaction, explore and create marketing space. Just like the Internet "immersed" in all other industries, this time the Internet home furnishings also hit every consumer's decoration "pain point": high prices, long construction cycle, decoration process is not worry, quality can not be guaranteed. Internet upstates have targeted the "persistent disease" under the drug: the value of "X99 yuan" per square meter of the highest cost-effective, fast decoration, standardization, APP full process products and services. Later decoration that thing is simplified to: online orders - APP tracking progress - completion acceptance, ease and buy a dress on Taobao is not much worse.
internet homewear has shaken the industry precisely because of its search for consumer pain points. Regardless of whether the cost of compression is reasonable,
coating enterprises
can still feel these enterprises "long-term fishing big fish" determination. Through the early loss of "hard-pack" to seize customer traffic, once the formation of a scale effect, consolidate a certain customer viscosity, the follow-up "soft" and even smart home layout can be extended, to achieve the follow-up use of front-end resources. This is also the big data business ambition of every Internet decoration company. And this is the paint enterprises can learn from the key.