Paint enterprises to position a good brand in order to make products deeply in the hearts of the people.

China Paint Network
News: In recent years, many weak
ponsion enterprises
in the industry's survival of the fittest was eliminated, the fierce competition war let people can not bear to see. Therefore,
coating
enterprises have begun to find a way out, and the weak enterprises should work from all aspects to make up the gap with their peers.
brand no positioning, manufacturers are not good to live, brand positioning, directly affect the operating status of manufacturers. It is precisely because the core value of the brand is the soul of a brand, is the main force that consumers like and even fall in love with a product. Therefore, the brand positioning of coating enterprises for the basic functions of the product, but also unique, and can be distinguished from other brands on the various added value. That is to say, the brand positioning of enterprises is not only for the market, that is, for consumers;
how to find out the needs of consumers, and according to the progress of the times and product development trends, to guide the target consumers to generate new demand, the formation of brand positioning. This is the coating enterprises to carry out brand positioning of the basic work. The purpose of brand positioning is to capture the hearts of consumers. As the top ten brand manufacturers of paint, either take a product name, or register as a trademark, or brand. Enterprise products also from product quality, technology, price, packaging, services, image, culture or some concept to shape a different personality characteristics, in the minds of consumers to form a "unique" personality characteristics, which is brand positioning.
We all know that an enterprise to survive, must be in the brand image than other manufacturers to pay more, only brand image promotion, only consumers to buy your products, in order to let consumers deeply in the hearts of the people.
is now an era of Internet and television technology, in order to enhance the brand image of paint enterprises, to carry out multi-faceted advertising. That's why consumers recognize Apple in mobile phone brands, Mercedes-Benz BMWs in car brands, Taobao on online shopping platforms, Baidu in search engines, LV in leather goods brands, Dior in perfume brands.... It's because these brands have strength.
products are the face of manufacturers, manufacturers of product replacement directly reflects the manufacturer's technical strength and scientific research level. Products are also a bridge between manufacturers and the market, is the link between brands and consumers. Manufacturers have what is different products, how cost-effective products, products can solve what kind of problems consumers, these are the key factors that directly affect sales. At present, the coating industry's technology and product innovation, overall is indeed slightly weak.
product force is the first brand force, and now the
ponsoring manufacturers
in the introduction of new products must avoid many, messy, messy phenomenon, to make quality is the brand building of the king. The basic functions of coating products are similar, but because the individual needs of consumers are different, so the birth of a variety of different styles of demand for products. Products should have a systematic product line planning,
paint factory
to market and consumer-oriented, adjust the width and depth of the product line, to find the most suitable market portfolio strategy.
as the saying goes, it's gold that shines where it goes. Therefore, paint enterprises to position a good brand, do a good job of strategic deployment and promotion, in order to let the product deeply in the hearts of the people, to win the market.