Paint enterprises to the three or four-line market to bring together the world and the people

China Paint Network
: In recent years, with the development of urbanization and the increasing saturation of the first- and second-tier urban market, the third- and fourth-tier markets have become the home industry's "scent."
coating enterprises
in order to occupy a place in the new market, we must "time-appropriate", only the convergence of time, land, people and, in order to win.
A view of the development of
Coatings
enterprises, the layout and management of paint enterprises in the first, second and third-tier cities have become more mature and perfect, the third-tier cities are in the cultivation period, and the third- and fourth-tier cities are the key areas of urbanization construction. Therefore, coating enterprises in the channel sinking, we must fully take into account the urbanization and transformation of the needs of new citizens.
the rapid economic development of rural areas, prompting farmers to change to the public. Urbanization construction is the result of government-led construction, and it is also the internal demand of farmers to get rich. How can coating enterprises seize the opportunity of urbanization and realize their own leap? The first one is to attach importance to product quality. Many enterprises have a wrong idea that this group has just been converted into citizens, they may not have more ideas about product quality, in fact, because this group from farmers to citizens, they are more sensitive to cost-effective, economic and practical products make them necessary, and the identity of the public, but also let them paint products modeling, color has a higher pursuit.
in the product quality is comparable, the new public will choose more brand-name products. This is undoubtedly very sensible. Therefore, coating enterprises into a new market, brand marketing is still indispensable. Brand marketing is a marketing method that relies on good product quality and service to occupy the market and win customers. Brand marketing power is very long-lasting, is the most able to impress consumers and influence their purchasing decisions a key factor. With the deepening of urbanization, people's material living conditions continue to improve, brand products than cheap products have a broader market. and higher profits. So. In the field of coating marketing in the future, the brand war will replace the price war.
brand can influence the long-term consumer's mind, the key lies in the brand is given the meaning of culture. Brand culture can create unique impressions, feelings and added value in the minds of consumers. Brand culture has become a key factor in the sustained and healthy development of enterprises. Paint companies should establish their own brand in the urbanization market. There needs to be a transformation in the brand culture. While maintaining the consistency and consistency of brand culture, the cultural marketing of urbanization market is moderately deepened.
, if coating enterprises want to break through in the three-four-line market, they must gather time, land, people and. In this way, enterprises have a chance to win.