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China Coatings Network
: As we all know,
coatings
industry competition is becoming more and more intense, many enterprises for their own brand development headache. But in fact, this just shows the huge potential of the coatings market from another side. Therefore, a good market multi-person grab, if the enterprise does not have a unique advantage, it is difficult to meet the market challenges. Facing the industry reshuffle,
coatings enterprises
speed up the pace of transformation and upgrading, by single product breakthrough into the paint market.
in the Internet age, the cost-effective Internet advantage is a knock on the door brick. In fact, no matter what era, "single product breakthrough" is an excellent choice for enterprises to enter the market. The so-called "single product breakthrough" is to use the advantage of single product brand, the advantage of single product as a knock on the door of the market, with a view to forming word-of-mouth in the region, enhance the brand image. This will not only reduce the marketing input of enterprises, but also lead to the subsequent products in the market after a successful breakthrough to form a competitive advantage.
In the traditional industry, we are familiar with the "Master Kang" is the earliest to "red roast beef noodles" to enter the market, after the support and recognition of consumers after its follow-up products in the first question of the city caused a great response. In the Internet enterprises, Xiaomi is undoubtedly the most successful case of "single product breakthrough", with hunger marketing means to put its cost-effective single product "Xiaomi mobile phone" into the market, after the success of the immediate launch of the rest of the products, in the user unconsciously set up a relatively "luxury" ecological chain.
the Internet era has not yet arrived, the quality of products has been an important measure of whether a product can be accepted by users. In the Internet age, more attention is paid to the value of people, that is, the value of users, so the user experience has become in this era whether products in their respective industries can cause concern in an important factor.
In the Internet age, a product needs more from the user's point of view, to provide users with unique needs, and use keen market insight to accurately capture the user's consumption habits and motivations, the introduction of differentiated products and services, and can always be guaranteed to improve as the user's consumption needs change. Coupled with good enough quality, the success of the brand becomes inevitable.
paint factory
, want to do a good job in the Internet era, it is necessary to product quality and user experience to attract users.
single product breakthrough in the Internet era does exist a lot of advantages, coating enterprises need to combine their own special development route, at the same time, enterprises should also pay attention to product quality and user experience, so as to achieve rapid transformation of enterprises, towards a more brilliant era.