Paint enterprises trapped in the siege, no money and no technology how to do?

China Paint Network
News: In life, we have not lack of hear the flirtatious words "no money, no time", indeed, for the current urban white-collar workers, the lack of passion in life is precisely because there is no money no time. And in the
paint
and other home building materials industry, many enterprises also want to do bigger and stronger or just want to long-term foothold in the market, but subject to "no money and no technology", so that they fall into a development crisis. However, China
coatings enterprises
the specific lack of funds, technology, is also a worthy of all the industry to ponder the problem.
on the current situation of Chinese paint companies, we can not say whether they are "poor money" or "not bad money." If "poor money", relative to large international enterprises, domestic paint enterprises in technology research and development and high-end talent in the strength of the gap, high-end technology and market share is far from. And if China's paint enterprises "not bad money", you can look at the major television stations paint ads, throw tens of millions of dollars.
american advertiser once said that American companies waste up to 50% of their advertising dollars a year, and for China's paint industry, which has not yet formed a mature system, the waste of television advertising paint is obviously more serious. Another well-known domestic marketing expert also bitterly said, "60% of the paint advertising costs are wasted." What's more, many paint companies know about waste, but they don't know where it is. With
the rapid development of China's coatings industry, many paint enterprises also see and better understand the shortcomings and advantages of national paint enterprises, many enterprises are understanding the investment of more funds and manpower to develop better performance, more advanced technology paint products, in order to break the monopoly of foreign enterprises on the high-end paint market. At the same time, due to the state for coatings and other furniture enterprises to increase the support of new technologies, all over the country have research and development of technology.
, throughout the paint industry, China's paint industry really does not lack production, the market is also quite a lot. According to the relevant data, although China's paint production is very high, but also with the United States and other developed countries paint level is still different. Although our production can be proud to be the world's first, but the scale of production enterprises is far behind foreign enterprises.
In short, the paint industry in the history of the big wave, products are constantly updated, the development prospects are also positive, but the lack of the market is still very heavy, domestic paint enterprises still need to seriously face up to this problem.