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China Coatings Network
: Today,
coatings
market is becoming increasingly saturated, companies want to seize more market share seems more difficult.
coating enterprises
face this market situation, first of all, should focus on the industry market changes, and constantly cater to consumer demand, in order to make the enterprise bigger and stronger. With the strengthening of urbanization policy, the rural market has become the "new target" of many enterprises. So, in the face of the rural market to be developed, how should paint enterprises seize the opportunity?
With the return of the era of windfall profits, paint enterprises are faced not only with the overall economic slowdown of the new normal, but also with huge amounts of capital on the building materials industry's foreign "intruders", one by one under the banner of subversion, in this environment building materials enterprises only take the initiative to reduce gross profits, to thin profits and more sales model to obtain development opportunities. For consumers to decorate the house is a big thing, it is not easy, most people in a lifetime only one or two opportunities, enterprises should try to cater to consumers. Paint enterprises must first reduce gross margin, to the greatest extent to cater to customers, the market to do.
2015 is a critical year for building materials companies such as coatings to determine success or failure, and a rush to expand or contract cautiously risks losing its market position. Therefore, professional deep cultivation has become a major mainstream view of enterprises seeking development. Faced with the increasingly serious situation, the leader of a building materials enterprise quietly found a big deep ploughing direction - rushed to the countryside.
, like other industries, the paint industry, which has been developing for decades, can actually achieve channel differentiation. It is not difficult to foresee that in 2015 there will be a lot of paint enterprises to further deepen the third, fourth and fifth-line urban spots, occupy the vast rural market. But the market development prospects of geometry, but also need coating enterprises according to their own actual situation.
, coating enterprises should keep up with market demand to seize the opportunity to develop, according to their own actual situation to take their own path will eventually win. Aiming at the rural market, we must grasp the characteristics of the rural market and carry out it with a purpose. Only in this way can the coatings industry seize the real business opportunities.
conclusion: in the face of the rural this mouthful of "fat meat", paint enterprises avoid blind and swallowing, combined with their own situation development is wang Dao. After a series of self-testing, enterprises can go further in the rural market development path.