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China Paint Online News:
It's no secret that there's collusion between counterfeiters and dealers, engineering contractors and even painters, but do you know exactly how they're faked? What unseeded activities actually happen under your nose? This article for you to reveal paint from production, sales to construction of all aspects of the false tricks, I hope that consumers can know each other to avoid being deceived.
"Production link"
steal the formula to do high imitation "true and false difficult to distinguish" formal brand factory insiders secretly bring out the production formula of the enterprise, to the counterfeit workshop in accordance with the formula of their own modulation, out of the absolute "high imitation", no unpleasant smell, just like the real. Generally a barrel can be dozens of yuan cheaper than genuine goods. For example, Libang Meri, the genuine 245 yuan a barrel, and high imitation only need about 180 yuan can be traded.
Paint bucket to play "Tian ji horse race" clever counterfeiters want to be not easy to be found, actually adopted the "Tian ji horse race" trick, the middle-grade products into high-grade cans, low-grade products into high-grade cans, so that all the paint is real, but all down a grade. This type is most common in engineering wall paint. Replace the most expensive metallic paint with the mid-range fluorocarbon paint and replace the fluorocarbon paint with the cheaper polyurethane paint. But polyurethane paint is only forty or fifty yuan, fluorocarbon paint is seventy or eighty yuan, and high-end metal paint prices are at least two hundred yuan, the replacement of the "omitted" money is amazing.
where did the real bucket of real buckets come from? There is a way to actually buy directly from the brand manufacturers, or a large number of recycling. These barrels are also clearly marked price, such as Libang's real barrels, on the market for 25 yuan a, many fake paint is installed in such real barrels sold out.
sales link
engineering contractors to purchase "Beaver Cat Prince" many projects of the contractor directly to the store to buy fake paint, and then at the market price of real paint to Party A, and dealers will be very active in cooperation to provide them with relevant qualifications, so that both sides from which to obtain huge economic benefits.
sellers "steal beams for columns" consumers come to buy, dealers are to show them the real brand goods, when you select, dealers will say "here is just sample goods, a large number of goods stored in the warehouse." After that, he will immediately call to inform the workshop, on the prior production of a good brand of paint shipped over, paint barrels are brand-new, trademarks are also brand-new, stealing beams for real goods into fakes.
Pass painter" secretly Chencang insiders said that in the home-mounted industry, most paint workers are one or more paint brands of "salesmen", so counterfeiters in this regard hard work, hire them to promote inferior paint. If they receive the owner's request, the paintman will recommend to the owner his early contact with several kinds of paint, some of the owners said he and a boss very familiar with the price can be cheaper, with the owner to buy. As soon as the owner turned around with the paint, the paintman went to the store to get the rebate.
the construction link
the malicious paint upside down black and white some paint union in the owner's own paint to do. Because there is no modulation before the paint or semi-finished products, must go through the modulation of the paintman to paint, if some paint workers did not get the rebate, he will deliberately modulation is very poor, and then tell the owner that the quality of this paint is not good, must change the paint until the end. In order to get more rebates, some paint workers will secretly pour paint into the sewer, so that the owner to buy again, he will be able to get rebates. The painting process "indiscriminate filling
the project is the most used is the elastic paint of water-based paint, some counterfeiters to add ordinary water-based paint to the elastic medium material, brush the wall and then apply a layer of external wall latex paint, you can impersonate elastic external wall paint, per square meter can save at least 5-8 yuan. Counterfeiting prevalence of no technical content is a hard injury
look at the above variety of counterfeiting tactics, can not help but make people wonder: brand enterprise's formula even if accidentally stolen, why counterfeit workshops can easily make exactly the same high imitation? Can raw materials and equipment be stolen, too? Don't workers need any professional skills? Reporters from a painter population learned that paint is not as high as other products threshold, a simple set of machinery and equipment investment can not be much money can produce a high profit, and any worker can operate, make a consistency taste is similar. And paint products themselves also have serious problems of homogenization, coupled with coatings are not direct consumer consumption but rely on painters, so it is more difficult to identify product quality than other products. Industry products themselves "no technical content" "non-consumer direct consumption" characteristics become a breeding ground for fraud.
Inso management is missing and impetuous big brand blame but the characteristics of the industry products themselves, the industry is prevalent, big brands are also to blame - all the fraud almost all with the big brand can not get away with.
it is difficult to define whether it is responsible for the leakage of branded factory formulas to facilitate counterfeiting, but the lack of institutional management of brand stores is an iron-like fact. According to the reporter visited a number of well-known brands such as Libang, Doles stores, found that stores have long been not "exclusive", inside the flowers green and green what brands have. Not only that, but many of the people who collude with engineering contractors and painters to sell fakes are themselves store employees and even shopkeepers. The lack of market supervision in this regard is on the one hand, but the big brands themselves did not establish a big brand should have a system, let go, after all, destroy their own brand reputation.
Big brands in the minds of consumers credibility is not overnight can be accumulated and cultivated, this should be regarded as the fundamental good business of the enterprise, but the enterprise is mostly impetuous, do not attach importance to product development, do not increase the degree of differentiation from other brands to maintain a leading position, but not to play the concept card, "zero formaldehyde" "edible" Safety paint" and other false concepts flying, or to make some low-end products to fight the price war, but do not pay attention to low-end product quality, resulting in low-end products frequent problems, some time ago was detected wash-resistant unqualified model 16L / barrel of Doles brand clean white latex paint is low-end products.
although the real need to regulate the market depends on the state to introduce detailed norms and strong supervision, but the big brands to strengthen their own management role can not be ignored, this is not only to promote market norms, for brands, but also to maintain the image of their own brands.
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