Paint industry: extensive management out.

China Coatings Network
: With the
of
coatings industry, many enterprises try to expand to expand enterprises. But the blind expansion of
coating enterprises
not in the minority, they can only end up eating the consequences of evil. And where can paint companies learn from the failure of Van Goek?
Now, with the increase of people's one-stop consumption demand, many paint enterprises have begun to "whole house customization" forward, although "whole house customization" can let people "one-stop" to buy the required items, to bring convenience to consumers, but now China's paint enterprises are not yet very mature in technology, the degree of specialization is not high, in this case enterprises rush to take the "pan-paint" route, how can we ensure product quality? Technical expertise is not guaranteed, can't wait to involve their own unfamiliar areas, product lack of competitiveness and how to participate in market competition?
Actually, "eating" may not be able to allow themselves to really eat "meat", "pan-paint" has advantages but also risks, brand extension if not done well, the vice brand will affect the main brand, so not worth the loss. Therefore, paint enterprises still need to position "specialization", do fine to form the core competitiveness of the brand, in order to win the recognition of consumers, but also in the market competition as stable as Mount Tai.
from the failure of mortals, we see the disadvantages of "extensive" management - people floating in the matter. We know that extensive management is formed in the start-up period, relying on the personal ability of business owners and employees and selfless risk to promote enterprise development, but with the expansion of enterprise size, extensive management will inevitably not be able to adapt to the development of enterprises. And where the staffing of the excessive pursuit of quantity, the agency's huge "obesity" so that employees into a lazy state, resulting in people floating, inefficient work efficiency, "the scourge of Xiao Wall" can not be said to be the cause of van Go "downhill" an important reason.
for coating enterprises, in order to prevent "internal chaos", it is necessary to be more systematic in the management mode, and constantly promote fine management. On the one hand, enterprises to achieve clear responsibilities, responsibilities in place, the right layer has, the task of one responsibility, responsibility for everyone. On the one hand, improve the enterprise supervision and performance appraisal mechanism, to ensure that production, sales and other links can be fully implemented in place.
Return to the position to provide "intimate" services
what users need, enterprises should give what, paint enterprises its business fundamental or to return to the "basic" - to do a good job of products and services, only adhere to the consumer demand-oriented, pay attention to the value of consumers, understand the consumer's inner feelings, to achieve the true sense of the "service" consumers, it is possible to spread the brand connotation of the enterprise well, but also to lay a solid foundation for brand building.
Conclusion: bigger and stronger is the dream pursued by every paint enterprise, but blindly follow the trend can only fall into the "lost name" situation, paint enterprises only down-to-earth to fine development, to provide consumers with more "intimate" services, in order to go further on the road of development.