Paint industry "golden nine silver ten" encountered "industry heat, market cold"

China Paint Network
News: Since the fall,
paint
industry, "golden nine silver ten" news more and more, from the Mid-Autumn Festival to the National Day, the paint industry can be said to be a number of activities to attract consumers, and strive to seize this decoration season. From previous years to see the "golden nine silver ten" as the paint industry marketing season is an indisputable fact. But this year from the paint industry as a whole, "golden nine silver ten" sales season seems very cold, there is a "industry hot, market cold" scene, which naturally become the most concerned about enterprises and businesses.
In recent years, under the influence of the overall market, the paint industry market is also lower, this year and previous years, the difference is that although the past is lower, but this year has fallen to a low point;
coating enterprises
and merchants Moquan rub their hands launched a number of activities, but the market performance is not satisfactory, this paint enterprises and dealers feel quite deep.
The current ushered in the 11th holiday, is the "golden nine silver ten" sprint the best period, if you can seize this opportunity to strengthen the planning and implementation of activities, paint enterprises to seize the marketing sprint is of great benefit. So in this period of paint enterprises and businesses should do how to do, in what areas can make a breakthrough, has become the most important concern.
Small editor believes that the paint industry is in the "industry hot, market cold" state, simply rely on the traditional discount gift activities can not be satisfied with consumers, more should pay attention to the needs of consumers to innovate marketing programs, out of the holiday marketing activities program, according to the daily social concerns to market, seize the consumer psychology, out of their own characteristics of the marketing road.
the arrival of the 11th holiday to paint enterprises and dealers brought new hope, many enterprises and distributors in the face of this marketing gold market, eager to try. But as this year's paint market, the impact factor proofreading, market conditions are complex, so sprint this year's "golden nine silver ten" market must not hold the psychology of quick success. Want to sprint the second half of the marketing peak need to first understand the market and fully prepared, well-thought-out, to be proactive, can go forward and backward, in order to go further.