Paint is also micro-business? It's time to pour cold water.

China Coatings Network
: So micro-business products are mostly cosmetics, food, such as low-cost, exquisite, high trust, the risk of failure to try to buy small. Micro-commerce is not a brand promotion channel, but a sales channel.
coating
products themselves in the PC and mobile e-commerce platform can not get good sales performance, not to mention WeChat circle of friends?
since WeChat became popular, our daily lives have changed, not staring at mobile screens, chatting, delivering documents, communicating work, and sunbathing. WeChat and human this stickiness has been developed commercial value, which was first discovered by many businessmen - actually so high attention, so many friends, why not sell products on WeChat? Therefore, our circle of friends began to be filled with all kinds of useful, useless products, is consumed, is booed, there are patrons, there are ignored, there are to block.
so there are paint people also smell business opportunities: hey, boss, we also go to WeChat friends circle to sell paint bar, perhaps business is very good! But if you're the paint boss, touched and excited by the tens of thousands of words of micro-business plans that employees have sprinkled, I'll pour you cold water.
is the definition of micro-commerce? Generally refers to the "individual" unit, the use of the web 3.0 era derived from the new social media channels, the traditional way and the Internet, there is no regional, venue and other restrictions, and mobility to achieve new breakthroughs in the sales channels of small individual behavior. In layman's terms, micro-commerce is the business model of small merchants selling goods on the mobile side, especially in WeChat.
is the best product to sell in the micro-business field? The highest degree of concern is when the mask as the representative of cosmetics, followed by local products such as agricultural and sideline fruits, and again all kinds of overseas purchase of clothing, mother and child supplies. Have you found that these products all have something in common? Well, the audience is mostly young women, housewives and so on.
can be long-term consumption of cosmetics, food, etc. , on the one hand, itself has a great demand, not in WeChat to buy, will go to Taobao or physical store consumption, and WeChat platform can be more simple and clear to see, coupled with low prices, it is easy to directly produce impulse consumption; Therefore, micro-business products are mostly cosmetics, food, such as low-cost, exquisite, high trust, the risk of failure to try to buy small.
And for micro-businesses, low publicity costs, low product costs, no need to educate the market's most popular products, information more quickly reach consumer groups, acquaintances to spend and other factors, creating a very high input-output ratio of a new channel, and even predicted, Micro-commerce will replace Taobao, especially the original MLM system, the use of micro-commerce this rapid spread of the characteristics of MLM model as the bottom, packaging, the formation of a huge distribution network, the final flow of products into the market is not much, almost let the distribution offline into a "warehouse."
Micro-business this channel itself is in line with the existing traditional industry "Internet plus" evolution trend, but because of the relationship between consumer groups, at present only low-cost or have a great price advantage of daily consumer goods is the choice of micro-business products;
, slow-moving consumer goods, such as coatings, are not for all users and require extreme precision. Micro-commerce is not a brand promotion channel, but a sales channel. For FMCG, the product itself, price factors can directly produce consumption, so quickly produce consumption possibilities, and coatings such as the need for word-of-mouth, brand, service and other comprehensive factors to allow users to place orders for products, can not be through a few pictures, just a few hundred words can let users trust, even between acquaintances also need to have an understanding process.
coating products themselves in the PC and mobile e-commerce platform can not get good sales performance, not to mention WeChat circle of friends? For coatings consumers, what must be done is the efficient and low-cost dissemination of information, such as through WeChat to guide the product awareness, understanding, comparison, the use of WeChat's social media attributes to improve the transmission of information, improve efficiency. But weChat as a sales channel, emphasizing the role of sales, sorry, only input, may not return.