Paint knowledge: five selling skills of paint dealers

Core tip: when people get along with each other, the most important thing is sincerity When dealers deal with customers, the most important thing is sincerity, which is a new realm At present, many paint dealers only aim at the wallet in the consumers' pocket, which is often just a one-off business, while excellent paint dealers often know that in addition to occupying consumers' wallet, they also need to occupy consumers' hearts, and only sincerity can achieve these two goals at the same time 1、 The selling skill of memorizing good product content is not a fancy "trick", but based on the happy expression of familiar product content Obviously, if a salesperson Paint agent, top 10 Chinese wall paint brands Recommended introduction: interior wall paint and exterior wall paint can achieve beautiful, clean and pleasant effects, but the effects in different environments are different, so the color of the paint will be different There are ten brands of Chinese paint, ten brands of global paint, ten brands of Chinese wall paint, and ten brands of Chinese paint, Famous trademark of Chinese paint and coating In private rooms, most of us choose according to our own personality, personal hobbies and living habits The younger generation will choose the interior wall paint with rich colors and bright colors, while the older ones will have some working experience Paint Home News: the most important thing for people to get along with is sincerity The most important thing for dealers to deal with customers is sincerity, which is a new realm At present, many paint dealers only aim at the wallet in the consumers' pocket, which is often just a one-off business, while excellent paint dealers often know that in addition to occupying consumers' wallet, they also need to occupy consumers' hearts, and only sincerity can achieve these two goals at the same time 1、 The selling skill of memorizing good product content is not a fancy "trick", but based on the happy expression of familiar product content Obviously, if a salesperson knows nothing or knows little about his or her product, and only relies on the so-called "sales skills" to face customers, and the result is that the content of the product is difficult to answer or meet the needs of customers, then the pure formal "sales skills" is just like a piece of waste paper, with little effect Obviously, good sales skills are first of all to be familiar with the product content, especially the product features, product selling points, product functions, product differences and other aspects, and to form a simple and clear sales speech, so as to guide customers to purchase, or to "see the call and open the call" for customers' problems, so as to meet the real needs of customers Obviously, the salesperson is familiar with the content of the product, which is the basis of the sales transaction 2、 It's obvious that customers are very considerate of the brand in addition to the product quality, characteristics and selling points Unfortunately, at present, a large number of paint dealers are acting as agents for the sale of products, their brand awareness is not high In view of this practical reason, experts believe that: the majority of paint dealers and salespeople should not be afraid, because most customers do not have to buy luxury brands or brands advertised on TV every day, but as long as they have characteristics and can make them satisfied, they will buy Therefore, the majority of paint distributors and salesmen should show their brand image, brand positioning, brand characteristics and brand advantages even if it is a small detail, that is, perfect release of the essence of the brand, so that customers feel the brand is trustworthy and selective Then, it's not hard to close a sale 3、 It is a process of psychological and psychological competition to understand the psychological needs of customers Obviously, in order to achieve good sales performance, the majority of paint dealers and sales personnel must fully grasp the customer's Psychology - through observation, understanding the customer's ideas, needs, hobbies, preferences, purposes and other contents, so as to guide customers to understand and pay attention to the products, and reasonably "meet" the real needs of the majority of customers In this way, the sales deal will come naturally Obviously, this is the need for dealers and salespeople through a long-term practical war, in order to operate freely or to achieve a perfect state 4、 Introduction of products with both voice and emotion when introducing products to customers, dealers and salespeople should introduce products to customers with both voice and emotion In particular, we should avoid some inappropriate and wrong ways of speaking With positive answers and guidance and praise, there is a very high probability of product sales It can be seen that the adoption of a positive, praising, guiding and emotional product introduction will make customers more happy to buy and thus achieve sales 5、 Sincere smile of the perfect farewell paint dealers and sales staff should understand: Farewell customers is not only the end of a sale, but also the beginning of the next successful sale Therefore, no matter whether the customers are shopping or not, dealers and salespeople should say goodbye to customers sincerely and with a smile At the same time, it can also tell customers about the new trend of the company or goods, such as when the new goods will arrive in our store, so as to prompt customers to buy again In any case, when you move customers with sincere concern, no one can bear to refuse, which also achieves the purpose of the transaction [focus on WeChat official account "paint net"; pay attention to surprises, scan code to see if your husband is selling paint.. 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